Mudra Institute of Communications, Ahmedabad (MICA), in line with its annual Brand Management festival ‘MICANVAS’ and its theatre festival ‘Sankalp’, is all set to organize its first-ever Sports festival ‘Samar’. The festival, spanning three days, will take place on the 4th, 5th and 6th of March, 2011.
The institute, having a rich sports culture, has won several accolades around the country in the last few years, including the first position in IIM-A sports event ‘Shaurya’ in 2010 and finishing runners-up at Nirma sports event ‘Parakram’ in 2011. The institute, with its superior sports infrastructure, now plans to play host to B-schools around the country and invites them to battle in sports such as cricket, football, basketball, lawn tennis, table tennis, volleyball, throwball, badminton and pool.
Top B-schools like IIM-A, IMT-G, MDI, FMS, Nirma, SP Jain, NMIMS, JBIMS and others are expected to attend the three-day festival. Besides these B-schools, other reputed colleges in Ahmedabad such as CEPT and NID are also invited to participate. All together, the festival is expecting a footfall of 1000+ across the three days and all the competing teams will be accommodated on the MICA campus itself.
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