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The Indian division of Danish brewery Carlsberg, who are one of the tournament sponsors of the UEFA European Championship 2012 in Poland and the Ukraine, has launched a unique ‘Carlsberg Man of the Match Award’ campaign in India. Through a digitally run contest, participants will battle it out for a place in history – to win an exclusive chance to present the ‘Carlsberg Man of the Match’ Award at the UEFA Euro 2012™ semifinal match in the Polish capital Warsaw on June 28.

To win this unique opportunity, participants just have to log on to www.facebook.com/Carlsberg and answer a set of seven questions to showcase themselves as ‘The Biggest Football Fanatic’. The consumers’ creativity and wackiness to answer the question ‘What would you do to present the Carlsberg Man of the Match Award’ is the final test of the participant’s passion and commitment towards the sport. The winner from the Top 5 finalists will be announced in the third week of May.

Commenting on the contest, Carlsberg India’s Marketing Director Subodh Marwah said, “The Carlsberg Man of the Match Award initiative and our association with UEFA Euro 2012 marks yet another milestone in Carlsberg’s commitment towards promoting sporting excellence and rewarding fans across India. Through this initiative, we will give an opportunity of a lifetime to one lucky Indian to present the prestigious Carlsberg Man of the Match Award at the UEFA Euro 2012 in Poland! For years the UEFA Euro has been receiving great enthusiasm from football fans across the globe and 2012 is just getting bigger. What’s exciting to see is how India’s appetite for football has grown tremendously over the past few years and it gives us great pride to be able to give Indian fans a chance to be part of the Euro mania.”

The Carlsberg Group has a strong connection with European football and has shown big commitment to fans, supporters and lovers of football for almost a decade now. Carlsberg India launched the Euro 2012 campaign with the unveiling of the official UEFA Euro 2012 Trophy that witnessed great enthusiasm from football enthusiasts in Delhi, Kolkata and Mumbai. Continuing their efforts to grip the growing football mania in the country, Carlsberg India has launched the ‘Carlsberg Man of the Match Award’ contest which is unique and exclusive in its nature.

This year, the UEFA EURO 2012™ will be held for the first time in Eastern Europe – in the exciting growth markets of Poland and the Ukraine – from June 8 to July 1, 2012.

Published with permission from Arunava about Football.

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