Manchester United Supporters Trust (MUST) have called for a “worldwide boycott of Manchester United sponsors’ products.” Their aim is to gain support from throughout the world, including the UnitedKingdom, the rest of Europe, the US and Asia. The group intend to use their members placed around the world to protest against the planned New York IPO, with half of the money going towards the American owner’s pockets.
All club sponsors will be targeted and according to their press release, a mailing programme will be activated that’s similar to that used by President Obama in his election campaign. MUST commented “Essentially the IPO is bad for investors, the club and the fans. The Glazer family sell the rights to our loyalty and devotion for the club to sponsors for many millions but then use that money to pay off their self imposed debt.”
“It has to stop and we want the IPO shelved and a proper fan ownership model put in place – one share, one vote. Our actions are no different to the marketing tactics used by all the clubs sponsors anyway – we’re just executing it in another way. Their efforts are mostly about brand switching and ours are too – we’re just saying more overtly – don’t use those sponsors products – and the sample of fans we’ve spoken to around the world believe this is the right approach”.
Manchester United Football Club sponsors include:
AON, DHL, BWIN, Casillero Del Diablo Wines, Hublot, Smirnoff, Mister Potato, Nike, Chevrolet, Singha Beer, Thomas Cook, Turkish Airlines, Epson, STC, PCCW Telecommunications, GlobalCom, Viva Kuwait, MTN, Airtel, Zong, Globul, TM Telecommunications, Viva Telecommunications, Turk Telekom, A.P. Honda, Airtel Africa, Beeline Telecommunications
Published with permission from The Devils of Manchester | Manchester United Blog and News.