Anglian Holdings and the Durand Football Tournament Society also announced that while the company is associating itself as one of the sponsors of this year’s edition of the Durand Cup, it is in talks with the society for a long-term association to jointly work with the strategic intent of enhancing the standard of the tournament via a marketing and promotional deal as well.
Commenting on Anglian Holding’s association with the 125th Durand Cup, the Chairman of the Durand Football Tournament Society Lt. General V K Pillai, AVSM, SM said, “We welcome Anglian Holdings into the folds of the Durand Cup as a co-sponsor and appreciate their gesture of coming forward to promote the prestigious tournament and look forward to a long association for promoting football in the country.”
On joining hands with the Durand Cup, Uday Narang, Chairman at Anglian Holdings said, “At Anglian, we want to make a definite and positive contribution towards the improvement of Indian football, and following our twin investments in Shillong Lajong FC and FC Vestsjælland, we see this association with the Durand Cup as another step in that direction. We are extremely proud to partner a prestigious and historically significant tournament like the Durand Cup, and are thankful to the Indian defence forces for giving us the opportunity.”
Published with permission from Arunava about Football.