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Global sports firms may have up to $9 billion worth of business opportunities in the next ten years, according to a new report published by the International Marketing Reports(IMR). The new report written by sports business author Ardi Kolah titled ‘Global opportunities for sports marketing, infrastructure and consultancy services to 2022′ has identified opportunities for firms providing services in fields such as sports marketing, IT, law, stadium infrastructure, hospitality, architecture, security, catering, logistics, merchandising, etc.
Kolah explained that the report was originally designed to identify the ways UK sports marketing companies could capitalise on their success in delivering the 2012 Olympic Games, but it was later identified that the data and the study can be applied to all sports service providers globally.
“There is only one chance to get a major event right, and companies that have a track record of delivering on time and on budget stand a good chance of winning business throughout the world. However, it is important that they understand the time scales, the projects and the business culture in those international markets if they are to succeed,” Kolah further added.
