Ten Sports to air Sri Lankan cricket till 2020

Sri Lanka’s cricketers celebrate with the tournament trophy as they pose for a group photo following the presentation ceremony after winning the final match of the Asia Cup one-day cricket tournament between Pakistan and Sri Lanka at the Sher-e-Bangla National Cricket Stadium in Dhaka on March 8, 2014.

Sri Lanka Cricket Board (SLC) and TEN Sports have signed a seven year deal to broadcast SLC’s international cricket matches. The deal will run through till March 2020. This includes multi-platform media and sponsorship rights globally.

Through its network of international affiliates and other broadcasters worldwide, content will be distributed in over 100 countries. Apart from English, TEN Sports will also be broadcasting the matches in Hindi and other regional languages.

TEN Sports will be the host broadcaster for Sri Lanka Cricket and will be responsible for production. There will be focus on digital engagement, branding and promotion of Sri Lanka cricket.

Mr. Rajesh Sethi , CEO Ten Sports said, “We are delighted to further extend our partnership with Sri Lanka Cricket Board , with whom we have shared a very strong relationship over the past decade. The exciting cricket action will be available during prime time making it a very interesting proposition for fans and advertisers alike.”

He further added, “We will work closely with Sri Lanka Cricket Board and invest in production and marketing to ensure that Sri Lanka cricket reaches its full potential, we will aim to innovate and create an exciting visual spectacle for international viewers.”

TES Sports currently holds rights for 4 cricket boards, which includes South Africa, Sri Lanka, Zimbabwe and West Indies. It holds long-term rights for WWE, UEFA Champions League, French League 1, US Open Tennis, ATP and WTA, Capital One Cup, European Tour, and Asian Tour Golf among other exciting properties. TEN Sports will also be telecasting Hockey World Cup, Asian Games and Commonwealth Games this year in Hindi and English.