Racing ahead to the Good Times, Kingfisher, in association with the Sahara Force India F1 Team, brings its fans an experience of a lifetime with #KFRecruit – an opportunity to be a Kingfisher Reporter for the Abu Dhabi Grand Prix 2015.
Leading up to the Abu Dhabi Grand Prix, Kingfisher has conceptualized a campaign on social media for beerheads and racing enthusiasts to experience the thrill of racing at this year’s Abu Dhabi Grand Prix.
The #KFRecruit campaign will provide one lucky winner with a chance to be a reporter for Kingfisher and cover the entire race from the track! Racing fans were urged to tweet a 140 character CV using #KFRecruit on Kingfisher’s Twitter handle. Lapping onto the opportunity, hordes of Kingfisher beerheads tweeted their most ingenious CV, hoping to be shortlisted.
So far, the final ten contestants have been shortlisted on the basis of their twitter entries, The shortlisted candidates will undergo a grueling tasks to #FeelTheRush and pitch themselves to be #KFRecruit through video conference, personal interview and other tasks and winner will have a once in a lifetime experience to walk and explore the acclaimed Abu Dhabi ‘Yas Marina Circuit’ and interact with race drivers which is the last race of the season happening on November 27th to November 29th.
Tweets from few of the chosen recruits @Kingfisherworld