England Prime Minister David Cameron calls for Nike to "rethink" £90 England shirt

England Prime Minister David Cameron calls for re-think of £90 t-shirt

Criticism has been flooding Nike’s door ever since their launch of England’s £90 jersey for this Summer’s World Cup. Players and fans alike have been critical of Nike’s decision to set such a high price for a jersey, that is believed to be a technological advancement. Now, members of the government too have voiced their concern over the pricing of the England shirt.

Prime Minister David Cameron told BBC Breakfast: “It does seem very expensive. I mean I have got an eight-year-old boy who is a massive football fan, parents are under enormous pressure to buy them the latest it and we shouldn’t be taken advantage of.”

Having previously called on Nike to “rethink” the pricing of the shirts, Cameron has now come out and said that parents are being put “under enormous pressure to buy them.” His statement echoed the words of Sports Minister Helen Grant, who earlier took to twitter to criticize Nike’s pricing of the jersey.

Cameron’s official spokesman earlier said that it “is a matter for manufacturers and the FA, but does he agree with Helen Grant that £90 is a great deal of money for a replica shirt? Absolutely. Would a rethink by the manufacturer be welcomed by all fans? I’m sure that would be the case.” He also added: “Is it understandable that saying that 90 quid is a lot of money for a football shirt? I think that’s very understandable.”

Whilst Mr.Cameron’s spokesman said it is “clearly not” the role of the Government to look into footballing matters such as the price of football shirts, but added that £90 is a “lot” of money.

The new shirts from Nike which have enhanced “cooling technology” have been priced at £60 for “stadium” shirts with ones for children between eight and 15 costing £42. Ever since then, both the Football Association and Nike have faced heavy criticism from everywhere.

The shadow sports minister Clive Efford said the price of the shirts was “disappointing” whilst former England midfielder Joey Barton called it “appalling”.

The Football Association has said that it doesn’t have any involvement with kit manufacturers about pricing and also argued that other national team kits are also being sold for exactly the same prices.