At the sprawling Chevrolet display during the Auto Expo 2016 in Greater Noida, we at Sportskeeda caught up with Jack Uppal, who is the Vice President, Marketing and Customer Experience, at General Motors India and spoke to him regarding the company’s association with Manchester United and their activities in India.
Earlier this year, Chevrolet India launched a unique digital contest, “Selfie with Legend” on its Facebook page. The winners of the contest were invited to the Chevrolet Pavilion and given the opportunity to meet Manchester United legend Louis Saha.
“Saha’s presence at the Chevrolet Pavilion was a highly anticipated moment for the club’s followers in India, and for Chevrolet India,” said Uppal.
“From the beginning of our partnership with Manchester United more than two years ago, we pledged to bring fans closer to the game. This unique meet-and-greet opportunity with Saha further demonstrates our commitment to football in India,” he added. Here is the interview in full.
Q – Why did Chevrolet choose to associate with Manchester United and why not any other Premier League club?
A – As we all know, Manchester United are one of the greatest clubs in the history of the game and their legendary story is over a hundred years old.
Similarly, we at Chevrolet are proud of our rich history, which dates all the way back to 1911, and it is something we share we with the club and a major reason why we chose to associate with the Red Devils. Our partnership is a great one and we hope to make the most of it in the coming years.
Q – How has Chevrolet’s association with United helped develop the brand in India?
A – Chevrolet is already a leading brand in the Indian market, with our operations expanding across the length and breadth of the country. The partnership with Manchester United is a step forward in the direction and allows us to penetrate deeper into the market and spread further awareness about the brand.
Also, this association is more about giving back to society and helping develop the game of football in the country, something that our ‘One World Play Project’ is all about.
Q – What are your further plans for India? What can we look forward to in the future?
A – We are yet to unleash our entire program for the region and there are quite a few projects in the pipeline. As I have said, we are 100% committed to developing football in the country and honing talent at the grassroots level.
