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Italian giants Inter Milan have changed their club crest. The new crest is inspired by the one from the 1908 logo. The whole project was executed by an Italian design company Leftloft, who have been in charge of the team’s image since 2010.
The announcement was made under the title, “Nerrazurri rebranding: New logo, same Inter”. The full statement is as follows:
“Try and picture the scene. Your wife smiling at you, or your husband hugging you. A friend you can count on, a dinner in a special place. Imagine music, art. Imagine the best goal Inter have ever scored, the game that gave you the biggest thrill. Imagine it. The best ever. Now that those sounds, tastes and colours are dancing in your head, now that you're thinking about the best thing ever, think of it in terms of the Nerazzurri. In terms of Inter. The team that makes your heart beat faster.”
“A picture is gradually filling your mind, right? First a few simple lines, then circles come together and finally a star. It is starting to take shape. "It" is our new logo, now part of our team. Our "corporate identity" to use the appropriate jargon. An image which will be used everywhere: in our communications, on the team bus, at the academy. One voice for a special team. A team that will be Milanese and international. Fair and surprising. It will be legendary just as it always has been. Imagine it. Then look at the new logo. You'll notice they're much the same.”
The new crest was explained in detail here:
- - The logo has been redesigned and is still inspired by the 1908 logo which has come back into use over the last few years.
- - The crest has been modernised from every perspective: the lines have been simplified, there are fewer circles now surrounding it and the dimensions have been balanced for enhanced recognition.
- - The star has gone back to representing the number of league titles won and is only mandatory on the shirt.
- - The gate-like font bearing the team's name has been removed. - Over 1,000 products have gone to market with a new packaging devised for all types of product.
