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Kevin Pietersen and Tushar Goculdas, Brand Director, adidas India with the 30 finalists from Delhi for adidas FIFA Flag bearers program
5th May 2014, New Delhi: adidas, the leading sportswear brand and official partners of the FIFA World Cup kicked off the hunt to find 6 ultimate football from India at the Ambedkar Stadium today. Out of 500 kids from the city, two were selected today to become the official FIFA Fairplay Flag Bearers and will now head to Sao Paulo, Brazil for a pre quarter match on the 1stof July.
Kids from various schools of the capital city such as Springdale’s School, Modern School Barakhamba, St. Columba’s School, Delhi Public School and KendriyaVidhyalayato name a few were tested on the basis of their skill, knowledge and passion for football. Hundreds of kids went all in for Brazil today, but it was (MihirBatra, Mother’s International School, 15) and (Jasen Moses, St. Columba’s School, 12) who made the cut and were selected to represent India at the biggest stage of football. Among the all the football fans, one that caught everyone’s attention was the swashbuckling cricketer and Captain of the Delhi Daredevils, Kevin Pietersen. He wasted no time, a huge fan of the sport, Pietersen stepped on the field and took on the skills challenge and then went on to interact with the kids.
Talking about the program, Kevin Pietersen said, “Going to Brazil for a FIFA World Cup has to be the most incredible experience for any football fan and I am glad these kids are getting a shot to make their dream a reality. The atmosphere here is brilliant and this is a great initiative from adidas to provide such an opportunity to these young fans.”
Speaking at the event, Tushar Goculdas, Brand Director, adidas India added, Speaking at the event, Tushar Goculdas, Brand Director, adidas India added, “Football is at the core of our brand, and our partnership with the FIFA World Cup is part of our rich footballing heritage. The adidas FIFA Fairplay Flag Bearers Program is the most exciting opportunity for young football fans in the country- bringing them close to the action on the pitch and the players they love. adidas is committed to providing such unmatched footballing experiences that will be remembered for a lifetime. We received great response in Delhi today and now look forward to meeting the football crazy fans in Mumbai on the 7th and in Bangalore on the 10th.”
Next stop for the adidas FIFA Flag Bearers Program, Mumbai on the 7th of May at Priyadarshini Park.
