Write an Article

Premier League release new logo for upcoming 2016/17 season

f

The Premier League have changed their logo and have removed the title sponsor for the first time in history.

The Premier League logo has changed. 

The Premier League have released a new logo and visual identity that will come into effect from next season onwards. The decision comes after a meeting with all the clubs of the Premier League in July 2015 where it was put forward that the lion be removed from the logo to give the league the advantage to move away from the title sponsorship model.

“From next season we will move away from title sponsorship and the competition will be known simply as the Premier League, a decision which provided the opportunity to consider how we wanted to present ourselves as an organisation and competition," Premier League Managing Director, Richard Masters, said.

"We are very pleased with the outcome: a visual identity which is relevant, modern and flexible that will help us celebrate everyone that makes the Premier League.

"We look forward to sharing more details of our new positioning in the coming months," he added. 

For the design of the new logo, the Premier League consulted two agencies in Design Studio and Robin Brand Consultants who have gone on to give a more youthful appearing logo with the right elements to make it flexible for use in both broadcast and new media. 

Paul Stafford, founder and CEO of Design Studio, said there was still a lot more work to be done before the logos can actually be used from the starting for the coming season but insisted that the logo was designed with keeping in mind the rich legacy and heritage of the Premier League. 

"Our aim was to create an identity that acknowledges everyone who plays a part in one of the most exciting leagues in the world," Stafford said. "And with a fresh, new take on the iconic Lion, we’ve created an identity that’s purpose-built for the demands of the modern world. While staying true to the Premier League’s history and heritage.” 

The flexibility of the logo is visible

Here's the tweet Premier League put out to first announce the new logo: 



Transfer news and rumours of the day: 24th August, 2016 Could Mario Balotelli be playing for another Premier League club?
EPL 2016-17: Mamadou Sakho's impending loan move could prove to be a win win situation Having been out of the game since April, Liverpool defender Mamadou Sakho is tipped to leave the club on a season long loan.
Serie A 2016-17: Can anyone challenge Juventus for the Serie A crown? Can anyone challenge Juventus for the Serie A crown?
Lionel Messi's tattoos: What do they signify? The world's best player has a lot of ink on his body, and each of his tattoos has a special meaning.
EPL, La Liga, Bundesliga and more: All top scorers and assist-providers from across Europe's top leagues All the top scorers and assist providers in Europe's top five leagues in one place - EPL, La Liga, Bundesliga, Serie A and Ligue 1.
EPL 2016-17: Bastian Schweinsteiger says Manchester United will be his last European club Bastian Schweinsteiger's transfer saga takes another twist
Arsenal manager Arsene Wenger admits he is 'scared' of retirement With just a year left on his contract, this could be Wenger's last campaign.
Humour: Paul Pogba's post-retirement CV A look at what Paul Pogba's CV might look like after his retirement
10 best football shoes, boots and cleats in India for 2016-17 It takes more than just basic skills to excel on the football field. Here are 10 of the best boots to help you excel.
Humour: Ronaldinho's post-retirement CV A look at what Ronaldinho's CV might look like post retirement
Manchester United transfer rumour: Fabinho's wife hints at Premier League switch Fabinho's wife drops huge hint regarding the Brazilian's future.
FC Barcelona to open Football schools in Mumbai They currently have 23 centres in 18 countries which include- India, Nigeria, China, Poland and Japan to name a few.
EPL 2016/17: 10 players who can't even make the bench at their clubs Players who have been frozen out of their matchday squads
East Bengal vs Mohun Bagan: 5 Kolkata derbies one can't forget Dwell into this journey to feel Kolkata's best derbies with emotion, fans' sentiment and the build-up to the games.
Subroto Mukherjee Sports Education Society to be felicitated by Sports Ministry The prestigious 'Sports for Development under Rashtriya Kreeda Puratsahon Puraskar' is to be awarded to the SMSES for the Subroto Cup
Cristiano Ronaldo credits Zidane for having one of his 'best ever' seasons Ronaldo was in stunning form last season
Scout Report: Jean-Kevin Augustin - Profiling the PSG starlet The 19-year-old was the top scorer of the UEFA European Under-19 Championship.
Arsenal Apocalypse: What is going wrong at the Emirates? On the pitch or off it, Arsenal are a club in the midst of a crisis.
Ireland's leading scorer Keane to end international career
N. Ireland names football squad for World Cup qualifier
Fetching more content...
Related articles