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Sony Six has won the rights to broadcast all FIFA events in India till the end of 2018, including the 2014 and 2018 FIFA World Cup.
The deal also includes rights to broadcast the FIFA Confederation Cup Russia 2017 and also the FIFA U- 17 World Cup 2017 to be held in India.
Sony Six have been broadcasting the FIFA World Cup 2014 qualifiers from the UEFA and CONMEBOL regions and had already acquired the rights to broadcast the UEFA Euro 2016 qualifiers as well as the UEFA Euro 2016 tournament to be held in France.
Having struck this latest deal, Sony Six will now broadcast 17 landmark FIFA events over the next 5 years. The deal also puts to rest the uncertainty over who will broadcast the upcoming 2014 FIFA World Cup starting 12th June.
MSM CEO NP Singh said “We are extremely happy to build on our partnership with FIFA. It has been our constant endeavour to bring high quality sports content to our viewers. This acquisition is a testament to our commitment of popularising the sport of football in this country. Considering the rise of youth interest in the sport, football fans in India can look forward to the best International football experience on SIX.”
FIFA Director of TV Niclas Ericson said, “FIFA’s mission is to develop the game everywhere for all, by staging international football tournaments on all continents, and supporting football development projects and our 209 member associations across the world. FIFA believes that Sony SIX and its commitment to high quality sport entertainment will deliver first-class coverage of FIFA U-17 World Cups, the 2014 FIFA World Cup, the 2018 FIFA World Cup and other FIFA competitions to this crucial audience. India already has a great passion for football and with the support of Sony SIX, FIFA looks forward to inspiring more fans of football and young players in India for the years ahead.”
Sony Six EVP and Business Head Prasana Krishnan said, “We are thrilled to have acquired the broadcasting rights of the FIFA World Cup in 2014 and 2018. Popularity of football is growing in the country and with India bagging the rights to host the FIFA U-17 World Cup 2017 the interest levels are only going to go up. We have focused extensively on top international football and we are now proud to bring the best in the world to Indian viewers”
