The Soul Embrace: Coca Cola recreate one of the most iconic moments in FIFA World Cup history

‘The Soul Embrace’ – One of the most iconic moment in history of FIFA World Cup

Football brings together people from each and every corner of the world and everyone has a special story about how the game enhanced their lives.

Victor Dell’Aquila’s story is probably a little better than most you’ll hear.

Dell’Aquila is a long time Argentina fan who unfortunately lost both his arms in an accident when he was just 12 years old. That, however, did not dampen his spirits as he continued to support his favorite team and even went on to become a skillful player himself.

His greatest moment, however, came during the 1978 FIFA World Cup final between Argentina and the Netherlands which he watched at the Estadio Monumental in Buenos Aires. As soon as the final whistle went with Argentina clinching their first ever World Cup triumph, goalkeeper Ubaldo Fillol went down on his knees and defender Alberto Tarantini joined him in an embrace.

They were soon joined by Victor who had made his way onto the pitch from the stands and joined the two men in the middle. It became one of the iconic moments in World Cup history and was dubbed ‘The Soul Embrace’.

Coca Cola have now tried to re-create that moment ahead of the 2014 FIFA World Cup by bringing all three men together for a new advert.

It is the stories around football and the fans that make the game so special and Coca Cola have done remarkably well to showcase that in this new tear-jerker of a commercial.

Watch the video here.

http://youtu.be/IPLOjjAy0bA