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MUMBAI, July 18th, 2015: Volini, India’s No 1 doctor recommended and used pain reliever, and flagship brand of Global Consumer Healthcare business of Sun Pharma announced its association with Patna Pirates, one of the top three Pro Kabaddi League teams. (In the Topical NSAID category (excluding spray), as per SMSRC Rx Research Data June'14. In the Topical NSAID category (SPRAY), as per SMSRC Rx Research Data June'14.)
This association makes Volini the official pain relief partner. Kabaddi is the second sport Volini is associating with following successful partnership with Marathons across the country. Volini brand continues to be the preferred choice of pain relief for Indians.
Through its association with Kabaddi, Volini aims to further consolidate its position as the pain relief expert. The strategic association with Patna Pirates is expected to build a strong connect and resonance with consumers of healthcare products and sports enthusiasts.
With an effort to further strengthen this association and enable for Patna Pirates to perform successfully in the upcoming league, Volini has signed-up on board India’s most renowned sports scientists and recovery expert Shayamal Vallabhjee. Shayamal will closely work with team during the league to ensure that the team is completely fit and free from any kind of physical pain or strain during the matches.
He will guide the team on their fitness routine, focusing on their daily exercise regime and most importantly on their recovery from pains & strains post matches.
Commenting on the Volini’s association with Patna Pirates, Subodh Marwah, Vice President & Head Global Consumer Healthcare, Sun Pharma said “Kabbadi has a mass appeal and connect. This particular sport also has a huge incidence of pain and injury. Thus, there was a need felt of a pain relief expert to enable players to bounce back quickly. Patna being the national Kabbadi capital and the only city in the country which has a separate Kabaddi stadium , we feel proud to be associated with Patna Pirates team as their official pain relief partners.
We wish Patna Pirates good luck for the Pro Kabbadi league scheduled from 18th Jul’15.”
Commenting on the Volini’s association with Patna Pirates, Shayamal Valabhjee said: “Pro Kabaddi is the hottest, new sporting attraction in India. But Kabaddi as a sport is far from forgiving on the body. The sheer physicality & brute power needed to execute those complex, explosive movements are simply astounding. To be a successful Kabaddi player, you will need power, razor sharp reflexes & split second decision making, but above all, you will need to endure pain - physical pain.
It’s a sport in which only the strongest survive & the strongest are those who don’t give pain a chance.”
About Volini:
Volini is a modern day pain reliever scientifically formulated for effective pain relief. It is the No. 1 doctor recommended and used pain reliever that is available in two formats – Gel & Spray. It can be used for Joint, Back, Neck & Shoulder pains, sprains & strains. Since its switch from Rx to OTC, the brand has grown leaps and bounds, and today is one of India’s biggest pain relieving brands.
Committed towards providing instant and long-lasting relief, the brand enables people to maximize life, performance and success wherever they are and whenever they need it.
