Somit is a Public Relations Consultant with The Practice Strategic Communications Private Limited and is based out of Delhi. His three decade old passion for sports and media has led him to provide strategic media and communications advice to the organisers of some of India's biggest sporting events, team owners and sports federation bosses. Some of his major professional involvements in this regard have been with the IPL Team Delhi Daredevils, Ladies and Men's Indian Open Golf, 2010 Delhi Commonwealth Games, the Asia Olympic Qualifying event for shooting and many more.

His sports blog can be found here: http://sportingkulture.blogspot.in/

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