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Real Madrid: A victim of their own financial might? The club have earned considerable success by buying the best players in the world but is it sustainable?
The Underdoggs tale: In conversation with the co-founder - Rish Saini In this third instalment of the Sports & Business series, we speak to co-founder of Underdoggs Sports Bar & Grill Mr Rish Saini.
Five UBA Basketball League seasons to be telecast by Ten Network The CEO of Ten Sports has announced that the channel has signed a partnership deal with UBA Basketball League to broadcast live matches.
Interview with PUMA India MD Abhishek Ganguly: PUMA is committed to developing Indian football Ganguly spoke about PUMA's future with the ISL and how they are supporting grassroots initiatives in India
CEAT inks 3-year bat endorsement deal with Rohit Sharma Rohit Sharma joins Suresh Raina in penning bat sponsorship deal with CEAT.
Reverse bidding will attract investors to bid for new IPL franchises: BCCI IPL could have a new system for franchise bidding soon.
VIVO replaces PepsiCo as new IPL title sponsor The latest BCCI working committee meeting produced several surprises.
BCCI failed to remove sporting frauds from IPL: PepsiCo PepsiCo have revealed why they decided to terminate the IPL contract
Multi Screen Media collaborates with ESPN to expand reach in India This collaboration will bring an array of new sports channels showcasing different sporting events from all over the globe for the audience.
PUMA associates with the Hero Indian Super League as the Official Ball PUMA is further cementing its footprint in Indian Football through this alliance
Star garners Rs 100 crore in sponsorship deals for ISL ISL generates revenue and rakes in Rs 100 crore for broadcasters.
Oxigen Wallet joins ISL football fever by sponsoring Sachin Tendulkar�s Kerala Blasters FC Leading wallet service continues its association with sports with the Indian Super League club
8 inspiring Indian sports advertisements Indian sporting culture and advertising has been synonymous. With the advent of colour televisions in the 1980s, advertisements began to make their wa ...
ISL 2015: FC Goa announces FC Prime Markets as its principal sponsor The Australia based firm headquartered in Dubai has signed a 5 year deal with FC Goa
Birla tyres replaces Aircel as Atletico de Kolkata principal sponsor Birla tyres will now be a significant part of Kolkata football.
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