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Is football really big business?
We need to look at football clubs in a different manner, for they are more than just their balance sheets.
September 17 2016
Football's new power centre: China
Clearly, it is just a matter of time before stars in the league of Gerrard, Lampard and Pirlo head to the land of the Hwang Ho.
September 09 2016
Real Madrid: A victim of their own financial might?
The club have earned considerable success by buying the best players in the world but is it sustainable?
July 26 2016
The Underdoggs tale: In conversation with the co-founder - Rish Saini
In this third instalment of the Sports & Business series, we speak to co-founder of Underdoggs Sports Bar & Grill Mr Rish Saini.
June 16 2016
Five UBA Basketball League seasons to be telecast by Ten Network
The CEO of Ten Sports has announced that the channel has signed a partnership deal with UBA Basketball League to broadcast live matches.
March 23 2016
Rudranil Guha Roy
Interview with PUMA India MD Abhishek Ganguly: PUMA is committed to developing Indian football
Ganguly spoke about PUMA's future with the ISL and how they are supporting grassroots initiatives in India
December 23 2015
CEAT inks 3-year bat endorsement deal with Rohit Sharma
Rohit Sharma joins Suresh Raina in penning bat sponsorship deal with CEAT.
November 13 2015
Reverse bidding will attract investors to bid for new IPL franchises: BCCI
IPL could have a new system for franchise bidding soon.
October 20 2015
VIVO replaces PepsiCo as new IPL title sponsor
The latest BCCI working committee meeting produced several surprises.
October 18 2015
BCCI failed to remove sporting frauds from IPL: PepsiCo
PepsiCo have revealed why they decided to terminate the IPL contract
October 10 2015
Multi Screen Media collaborates with ESPN to expand reach in India
This collaboration will bring an array of new sports channels showcasing different sporting events from all over the globe for the audience.
October 08 2015
PUMA associates with the Hero Indian Super League as the Official Ball
PUMA is further cementing its footprint in Indian Football through this alliance
October 07 2015
Star garners Rs 100 crore in sponsorship deals for ISL
ISL generates revenue and rakes in Rs 100 crore for broadcasters.
October 06 2015
Oxigen Wallet joins ISL football fever by sponsoring Sachin Tendulkarâ��s Kerala Blasters FC
Leading wallet service continues its association with sports with the Indian Super League club
October 06 2015
8 inspiring Indian sports advertisements
Indian sporting culture and advertising has been synonymous. With the advent of colour televisions in the 1980s, advertisements began to make their wa ...
October 05 2015
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