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Is football really big business?

We need to look at football clubs in a different manner, for they are more than just their balance sheets.

Football's new power centre: China

Clearly, it is just a matter of time before stars in the league of Gerrard, Lampard and Pirlo head to the land of the Hwang Ho.

Real Madrid: A victim of their own financial might?

The club have earned considerable success by buying the best players in the world but is it sustainable?

The Underdoggs tale: In conversation with the co-founder - Rish Saini

In this third instalment of the Sports & Business series, we speak to co-founder of Underdoggs Sports Bar & Grill Mr Rish Saini.

Five UBA Basketball League seasons to be telecast by Ten Network

The CEO of Ten Sports has announced that the channel has signed a partnership deal with UBA Basketball League to broadcast live matches.

Interview with PUMA India MD Abhishek Ganguly: PUMA is committed to developing Indian football

Ganguly spoke about PUMA's future with the ISL and how they are supporting grassroots initiatives in India

CEAT inks 3-year bat endorsement deal with Rohit Sharma

Rohit Sharma joins Suresh Raina in penning bat sponsorship deal with CEAT.

Reverse bidding will attract investors to bid for new IPL franchises: BCCI

IPL could have a new system for franchise bidding soon.

VIVO replaces PepsiCo as new IPL title sponsor

The latest BCCI working committee meeting produced several surprises.

BCCI failed to remove sporting frauds from IPL: PepsiCo

PepsiCo have revealed why they decided to terminate the IPL contract

Multi Screen Media collaborates with ESPN to expand reach in India

This collaboration will bring an array of new sports channels showcasing different sporting events from all over the globe for the audience.

PUMA associates with the Hero Indian Super League as the Official Ball

PUMA is further cementing its footprint in Indian Football through this alliance

Star garners Rs 100 crore in sponsorship deals for ISL

ISL generates revenue and rakes in Rs 100 crore for broadcasters.

Oxigen Wallet joins ISL football fever by sponsoring Sachin Tendulkar�s Kerala Blasters FC

Leading wallet service continues its association with sports with the Indian Super League club

8 inspiring Indian sports advertisements

Indian sporting culture and advertising has been synonymous. With the advent of colour televisions in the 1980s, advertisements began to make their wa ...
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