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Roger Federer named the most valuable athlete brand in the world by Forbes, ahead of Messi and Ronaldo

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Roger Federer's decline in rankings is not reflected in his worth to various brands.

Roger Federer
Roger Federer cult status remains alive even though he is out injured

Roger Federer’s accomplishments would make for a very long list if written down at one place. The 17-time Grand Slam champion has now added another feather to his cap by topping the Forbes Fab 40 list that determines the world’s most powerful and valuable sports brands.

With a brand value of $36 million annually, the Swiss tennis maestro reigned supreme over other luminaries from the sports world such as basketball supremo LeBron James, sprint king Usain Bolt and football wizards Cristiano Ronaldo and Lionel Messi. James was the nearest placed to Federer; the American's value was estimated at $34 million.

India’s ODI cricket captain Mahendra Singh Dhoni too found a place – at No. 10 – with an estimate of $11 million.

The former World No. 1 Federer has long been associated with some of the most globally renowned brands that include Nike, Rolex, Wilson, Mercedes-Benz, Credit Suisse, Lindt, Gillette and Moet & Chandon among others.

What is brand value?

For every athlete, their brand value is calculated by deducting the average income of the top 10 sportspersons of their respective sport from their endorsement earnings in the past 12 months. The salary, any bonus earnings from the sport and any investment income are not taken into consideration in the endorsement earnings.

It helps to understand the impact and influence made by each of the athletes.

The top 10 list:

1.    Roger Federer (tennis) – $36 million
2.    Lebron James (basketball) – $34 million
3.    Phil Mickelson (golf) – $28 million
4.    Usain Bolt (athletics) – $25 million
5.    Tiger Woods (golf) – $23 million
6.    Cristiano Ronaldo (football) – $19 million
7.    Kevin Durant (basketball) – $16 million
8.    Lionel Messi (football) – $15 million
9.    Rory McIlroy (golf) – $13 million
10.  Mahendra Singh Dhoni (cricket) – $11 million

Being one of the most famous faces as well as one of the highest earners in the sports world, Federer regularly finds a place in the Forbes lists. Just last month, the 35-year-old occupied the fourth place with $67.8 million in the list of the world’s highest-paid athletes released by Forbes for the time period between June 2015 and June 2016. It counted all earnings from prize money, endorsements and appearance fees.

That also made him the highest-paid tennis player, a position that he has held since Andre Agassi retired in 2006.

The Swiss legend called off his 2016 season after playing the Wimbledon Championships to rehab from a knee injury that required surgery. He is expected to make his comeback at the Hopman Cup in 2017.


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