#4 Feed stories to the press
We live in a world where fans demand 100% access to their celebrities, they want to know every juicy detail and piece of gossip available. The consumer culture of the present world makes people want to buy into every aspect of people's lives. I think the WWE should use this to its advantage and use the PR team to manipulate the media circuit.
The PR team should feed disparaging stories about heel performers to the media, thus creating a more dislikeable aura about them to the WWE Universe. And when it comes to the babyfaces, more access to their charity appearances could be provided. We don't just want online photo galleries of appearances, we need more live streaming access to these acts of kindness.
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