Dixie Carter becomes more prominent: Brings in Hogan and Bischoff
While Dixie Carter (with Panda Energy) bought 71% of the stakes in the company - thereby the controlling interest back in 2002, she became more prominent from 2009 as an on-screen personality.
Once Jeff left the company, Dixie brought in the likes of Hogan and Bischoff, along with a host of former WWE and WCW talent. Thereby moving away from what made TNA successful in the first place.
Along with Hogan and Bischoff, Vince Russo, who was still the creative head, started making some bad decisions, which included storylines that didn’t go over with the fans. While Hogan’s association with TNA brought a few eyeballs in the initial few months, the interest started dwindling, and the people within the company began to look after their own interests.
TNA then moved to Monday Nights on Spike TV, directly competing with WWE’s Monday Night RAW. The move proved to be a colossal disaster, while Dixie and Hogan’s decision to take TNA on the road crippled the company financially. Hard as it is to believe, Dixie blamed TNA’s financial woes on their “One Night Only” PPVs.
