New Japan Pro Wrestling publishes an English website, hints entering the US market?
Is this an indication of NJPW versus WWE?
Recently the owner of New Japan Pro Wrestling (NJPW), Takaaki Kidani, hinted that the company is at a stage of either aligning themselves with the WWE or working against them. Just two days after that announcement, NJPW has published their English website, possibly to extend the promotion's popularity in the United States of America.
WWE has been scouting talents from various parts of the globe to attract a larger fanbase. They held the Cruiserweight Classic tournament involving 32 of the best cruiserweight wrestlers of the world to crown the Cruiserweight Champion, which also included Japanese superstars Akira Tozawa and Kota Ibushi. WWE will also be organising a 16-men tournament next month to determine the first ever WWE United Kingdom Champion.
In this context, Kidani commented that WWE might soon host a similar tournament in Japan or potentially purchase a local wrestling promotion to strengthen its popularity in the East. The owner of NJPW mentioned that WWE’s recent policies would prove to be beneficial after a few years when the cable networks will start to decline.
The signing of NJPW stars Shinsuke Nakamura, AJ Styles, Karl Anderson and Luke Gallows this year has attracted a lot of Japanese viewers to the WWE and most importantly the WWE Network. So it’s the phase of NJPW when they will have to strategically counter-attack WWE to prevent them gaining strength in the Japanese wrestling scene.
Although the biggest event of NJPW, the January 4 Tokyo Dome show aka the Wrestle Kingdom features English commentary; the promotion rarely provides its content in a non-Japanese model which may have been preventing in its expansion.
With the release of an English website for the company, they will not only attract the Amercian audience but also captivate the attention of viewers from different countries. With just a few days away to the Wrestle Kingdom 11, the publication of this website will not only increase the hype around the biggest pay-per-view of the company but also hike the rate of the ticket purchases.
Here is the link to the website.