Bad news for WWE RAW & SmackDown, growth for WWE Shop website

July saw a fall in Raw and Smackdown viewership for the WWE

- WWE didn’t have a good July it seems. During the month of July, WWE Raw averaged a 2.66 rating with 3.67 million viewers.

This number is down 11% in ratings and 15% in viewership from July 2014, during which Raw averaged a 2.99 rating with 4.32 million viewers. July 2013 averaged a 2.97 rating with 4.00 million viewers while July 2012 averaged a 3.35 rating with 4.91 million viewers. With regards to per home viewers, July 2015 averaged 1.44, which is down from 1.49 per home in 2014 and 1.37 per home in 2013.

WWE Smackdown averaged a 1.70 rating with 2.32 million viewers for July 2015, down 4% in ratings and 8% in viewership from July 2014, even though the show was on Friday nights and one of the episodes fell on July 4th. Excluding that holiday episode, the ratings are down 11% at a 1.91 average and the viewership is down 15% from July 2014 with a 2.72 million average.

Smackdown averaged a 1.79 rating with 2.41 million viewers in 2013 and a 1.92 rating with 2.78 million viewers in 2012. Smackdown averaged 1.46 viewers per home in July of this year. It seems it might pick up now as the WWE have bought back Sting back on TV. With the return of Dudley Boyz and their frequent appearances on Smackdown would surely spike up the ratings for the b show.

However everything is not as gloomy for the WWE as it looks. There has been some major growth on the WWE Shop website. Sources reveal WWE’s Shop website processed 1,452 orders per day in July 2015. This is up 67% from 871 per day in 2014, 774 per day in 2013 and 548 per day in 2012.

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