It was rumored a few weeks ago that back before Summerslam, Paul Heyman was negotiating a contract with WWE and that he was unhappy about the fact that he got paid only for his appearances on television. However, Brock Lesnar reportedly told WWE that he wanted Heyman to stay and that WWE would have to make it happen some way or the other.
The big talk regarding his new contract was the fact that Heyman supposedly asked for a backstage role in WWE as well, with many indications saying he would be involved in creative.
Naturally, Heyman being one of the integral parts of creative would be a boon for WWE, especially Raw, which severely needs creative direction. Heyman was the head of creative for Smackdown in the early days of the first rendition of the brand split.
Smackdown was considered a far superior show for the first few years, even overtaking Raw in the ratings. However, many Smackdown superstars were drafted to Raw and the blue brand slowly lost its shine until the demise of the brand split in 2011. Later, Smackdown became nothing more than a Raw recap show.
With regards to Heyman having a backstage role, Dave Meltzer of the Wrestling Observer Newsletter stated that this story was false. It is not surprising, as Heyman has multiple projects going on. Heyman himself has said that he hardly gets 2-3 hours of sleep a night. That is how busy he is.
Heyman owns The Heyman Hustle website and works with his partner Mitchell Stuart at the Looking 4 Larry Agency. Looking 4 Larry has helped launched successful campaigns for several major companies and this year they have teamed up with the Hard Rock Hotel & Casino in Las Vegas to do viral promotions for their Rehab Pool Bikini Invitational. The agency has also been named as one of the Top 100 Global Marketers by Advertising Age.
It is a shame that Heyman will not be able to be part of the creative process that goes on in WWE as he has one of the best minds in the business. He previously ran ECW before selling it to WWE, where he was known as Paul E. Dangerously.
Paul Heyman had stated that after he finishes his stint with Brock Lesnar a few years down the line, he would love to help down at NXT.
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