4 reasons why Roman Reigns will never turn heel

Roman Reigns is back on WWE TV. After going on hiatus for around half a year to treat Leukemia, the Big Dog is now in remission and will soon make his in-ring return. However, whether the WWE officials will be going back to push Reigns as much as they did before, or wait is still up in the air.

Most WWE fans are eager to see if Roman would turn heel since that was one of the major demands during Reigns' earlier runs with the company. No matter how hard he tried, Reigns' character got stale over time, and WWE would have to try hard to prevent that in the current run.

However, the fans who want to see Reigns turn heel may have to wait a lot longer because WWE may not have any plans to do it. In this list, we will take a look at a few reasons why Roman Reigns will never turn heel.

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#4 Merch Sale

Love him or hate him, Roman Reigns sells a lot of merchandise. Even though it took him around 4 years and John Cena's dormancy, in 2018, Reigns finally overthrew John Cena as the top merch seller of the company.

Since a heel turn could potentially interrupt the amazing numbers Roman possesses in the merchandise area, WWE may not be willing to take a risk and turn him heel.

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#3 Popular among kids

After the Attitude Era died in the early 2000s, WWE wanted to expand their audience. The significant portion of the WWE audience then were men or youngsters in their late teens. WWE wanted to open to their product to women as well as kids. Thus they began creating larger than life characters like John Cena.

After WWE went PG in the late 2000s, WWE began focusing on kids and began catering the product to them. Roman Reigns, at the moment, is one of the major attraction for kids - WWE's target demographic. Kids view him as a superhero who can overcome any obstructions to get on to the top.

Thus turning him heel may have a negative impact on WWE's target audience.

#2 The inspiration

WWE is a public company trying to maintain a positive PR. WWE is an active partner with Susan G. Komen and various other social organizations for raising awareness and funds to battle cancer and other deadly illnesses. WWE also is an active partner with Make a Wish - which grants the children with unfortunate medical conditions with a wish. As a matter of fact, WWE Superstar John Cena holds the record for the most wishes granted by a single individual - with a mammoth total of over 500 wishes.

With Roman Reigns successfully fighting cancer for the second time, WWE would be looking forward to using Reigns to create awareness among the WWE fans about deadly diseases. Reigns can be a huge inspiration for people suffering from unfortunate diseases to take the bull by the horns.

#1 WWE has invested a lot of time and effort in Roman Reigns

Roman Reigns was WWE's primary focal point since Brock Lesnar defeated John Cena for the WWE World Heavyweight Championship at Summerslam 2014. Roman won the 2015 Royal Rumble and was destined to dethrone The Beast in 2015. Reigns also had a win over the fan favorite Daniel Bryan, defeated legendary names in the business such as John Cena, Randy Orton, Triple H, CM Punk and even defeated The Undertaker at WrestleMania. The WWE officials were so focused on Reigns that they forgot to create other credible stars in the meantime.

WWE has invested a lot of time and effort in the Samoan Superstar. If Roman Reigns is to turn heel, all those efforts would go to waste.

Perusing all the points above, we can conclude that WWE may not be willing to turn Reigns heel.