OPPO become India's next jersey sponsor after successful $162 million bid
OPPO will take over from Star India as the jersey sponsor after bidding $162 million.
What’s the story?
OPPO will be the new jersey sponsor of the Indian cricket team after BCCI made the announcement. Mobile manufacturer OPPO Mobiles India Private Limited’s association with the Board of Control for Cricket in India will begin from April 2017 and be for five years.
They claimed the bid to be the new sponsor by outbidding Vivo, fellow Chinese smartphone manufacturer. Vivo, offered $115 million for the five-year period whereas OPPO bid $162 million for a five-year period starting in April and claimed the rights.
Speaking about it, CEO of BCCI, Rahul Johri said: “On behalf of the BCCI, I would like to congratulate OPPO Mobiles India Pvt Ltd., on winning the rights and welcome them to the BCCI family. OPPO today, joins our other prominent sponsors like PayTM, PepsiCo, Hyundai and Janalakshmi Financial Services. OPPO Mobiles and the BCCI share a common vision and I am confident that we will work together to further grow Indian cricket.”
In case you didn’t know…
The current sponsorship deal between BCCI and Star India expires at the conclusion of the ongoing India-Australia series. There were a number of digital sponsors who were expected to be in the reckoning for the new deal that has now been bagged by the mobile manufacturer. The logo of OPPO will now reflect on the jerseys of the senior, junior, men’s and women’s cricketers beginning from the end of the Australia series.
The tender process was cleared by the Committee of Administrators (CoA) and the details of the tender has been given by Vikram Lamaye, who has been given the authority in this regard by the CoA. OPPO will now join the likes of Star Sports, Paytm, Nike, Jana, Hyundai, Pepsi, as well as Vivo, the title sponsor of IPL as one of the sponsors of the BCCI.
They will take over from Star India as the team sponsor after they pulled out of the bidding due to “lack of clarity” regarding the future of the game. The previous deal with Star as the jersey sponsor began in December 2013 and expires in March this year.
The news of the team getting a new sponsorship has come right in the middle of a crucial Test against Australia and the sponsor will now feature in the Indian jersey during the ICC Champions Trophy which will take place in England in June, which is India’s next international assignment following the Test series against Australia.
The race for the new sponsor was expected to be a tight one between several digital giants, with the likes of Paytm and Reliance, believed to be frontrunners to get the deal. But OPPO managed to get ahead and secure the deal which will mean that India’s sponsorship issues have been resolved well before the Champions Trophy.