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Barcelona sign new four-year sponsorship deal with Rakuten

Reuters
NEWS
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30   //    16 Nov 2016, 20:32 IST
FC Barcelona's President Josep Maria Bartomeu (L) and Rakuten's President and CEO Hiroshi Mikitani pose with a jersey after signing a contract as main sponsor in Barcelona, Spain November 16, 2016. REUTERS/Albert Gea
FC Barcelona's President Josep Maria Bartomeu (L) and Rakuten's President and CEO Hiroshi Mikitani pose with a jersey after signing a contract as main sponsor in Barcelona, Spain November 16, 2016. REUTERS/Albert Gea

REUTERS - Barcelona have agreed a new four-year deal for their shirt sponsorship with Japanese internet retailer Rakuten worth 55 million euros ($58.90 million) a year excluding potential add-ons, La Liga champions said on Wednesday.

Barcelona -- once renowned for never having had a sponsor on their shirts -- will earn an additional 1.5 million euros for each time they win La Liga and an additional 5 million euros Champions League each time they win the Champions League.

The deal, which has an option to extend into a fifth season, will begin from the 2017-18 campaign.

Barcelona has also signed deals to feature the Turkish electronics brand Beko on shirtsleeves and US semiconductor company Intel on the inside of its shirts.

(Reporting by Shravanth Vijayakumar in Bengaluru, editing by Pritha Sarkar)

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