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SSIPL Group Launches “Sports Station” a chain of multi-brand sports store

SSIPL launches a chain of multi-brand sports stores called "Sports Station".

Sports Station

New Delhi: SSIPL, a well-known name in the footwear manufacturing and retailing industry, launches “Sports Station”, a chain of multi-brand sports stores.  Sports Station endeavours to bring a plethora of international Sports Brands, offering an assortment of options in sports shoes, accessories, and equipment, under one roof. Its portfolio includes renowned sportswear brands like Nike, Asics, Adidas, Reebok, Puma, Sketchers, Converse, Crocs, Solomon and Lotto, along with its in-house brand Mmojah. Sports Station also showcases specialty brands like Speedo and Wildcraft at its stores.

As affirmed by Ms. Pooja K. Sood, (Business Head, Sports Station), “Sports Station is positioned as a Sports Specialty Brand Hub which aims towards providing an elevated service and retail experience to our customers. The signature Lime Punch colour renders a unique sporty and athletic feel at the stores in line with its positioning.”

“We are currently operating 45 stores across India, with presence in most of the major cities including Delhi-NCR, Chandigarh, Jalandhar, Amritsar, Meerut, Lucknow, Jammu, Jaipur, Gwalior, Indore, Pune, and Chennai.” She concluded by saying that, “this is just the beginning. We intend to steadily increase our retail footprint across India and become synonymous to sports and fitness in the Indian mindset. Sports Station believes in bringing the best in sports to the Indian customer and aims at raising the fitness consciousness along with the standard of sports & athletics in the nation. We intend to Game on!”

The Sports Station stores house sports shoes, apparel, accessories, and sports equipment, thus providing its customers a complete shopping experience. Sports Station is a destination where customers can come and shop for the best in quality products from various international brands. The well-trained sales staff is thorough with all technical details of the products to facilitate the customers in making the right purchase decisions, according to his/ her sporting needs.

Sports Station 3

The SSIPL Group has 2 decades of experience in retailing of International Sports Brands. In fact, it can be credited for launching the brand ‘Nike’ in India. Besides retailing, the company has also been engaged in manufacturing footwear for several international sports brands likeNike, Puma, Bata andLotto. Alongside, the company is also engaged in licensing/distribution of Lotto and Nike fitness equipment in India.  SSIPL is also a prominent retail partner with other international brands like Levi’s, United Colors of Benetton, Lotto, and Clarks.

Enriched with vast experience in lifestyle & retail arenas the SSIPL Group launched Sports Station, its biggest venture into multi-brand retailing of sports products. The first Sports Station store was opened at Connaught Place, Delhi in Dec 2015, and the brand is already on its way to create a half century of stores by the end of April 2016.  While Sports Station will continue to expand into new markets and territories, it envisions becoming the top of the mind recall for customers looking for renowned international brands in the sports and fitness segment.

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