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New Delhi, September 26th, 2014: After an excellent start to the second season of Toyota Etios Motor Racing (EMR) Trophy in Coimbatore earlier this year, the much awaited finale is scheduled for the 27th& 28th of September 2014. 15 young & enthusiastic drivers will fight it out for the second edition of the EMR Trophy being held along with the third & fifth rounds of the National Racing Championship this year. Displaying their driving skills at this renowned international circuit will be EMR drivers Ashish Ramaswamy, Gokul Krishna, Chintan Shah, Hari Nambiar, Advait, Simran Sood, Ashika Menezes, Vidyuth, Sree, Prashanth , Varun V Anekar, Dean Mascarenhas, Mezaan Anees, Hisham & Hashim. Currently Dean Mascanrenhas is leading the championship followed by Varun Anekar and debutant Gokul Krishna. Currently Dean Mascanrenhas leads the championship, followed by Varun & Gokul.
Addressing the media at a press conference held at Espirit Toyota in Noida today, Mr. N Raja, Director & Sr. Vice President, Sales & Marketing, Toyota Kirloskar Motor said, “We are extremely thrilled with the overwhelming response EMR has garnered from racing enthusiasts across the country. Racing has been integral to Toyota's DNA and Etios Motor Racing is our offering to Indian motorsports. The EMR Trophy is a platform for aspiring young racers who are keen to develop their motoring skills, and further prepare themselves for international racing circuits.
We have been successful so far in supporting these young drivers as well as creating awareness about the sport among racing enthusiasts and customers alike and are extremely excited to see how this season churns out for our young aspirants. We wish them the best of luck for the championship”.
Also present at the event were Mr. M. M. Verma, CEO, Espirit Toyota, Noida and Mr. T. Paresh, Executive Director, Uttam Toyota along with Diljith who is the current EMR Trophy Champion 2013 amidst other distinguished guests. Sharing his views on the upcoming EMR Championship Trophy, Mr. M. M. Verma, CEO, Espirit Toyota said, “As Toyota’s extended family, we have been a part of EMR ever since its introduction in 2012. Built on the same platform as the Etios, the Etios Motor Racing car is on display at our dealership and has garnered a lot of attention from our customers and motorsports enthusiasts alike. We wish all the drivers the very best and look forward to a successful season of EMR.”
EMR Trophy 2014 is being organized along the FMSCI National Racing Championship for the second year in a row. The EMR Series is based on a single-make racing championship platform. The Etios cars are specially modified for racing using specialized racing equipment supplied by TRD (Toyota Racing Development, Japan) ensuring highest standards of performance and safety. These EMR cars not only exhilarate technological prowess of Toyota but also the endurance levels of the Etios and the ‘fun to drive’ aspect of the vehicle.
To engage racing enthusiasts and Toyota customers in the Etios Motor Racing 2014, Toyota had introduced “The EMR Slogan Writing Contest”, giving customers a chance to win prizes such as iPads as well as a chance to sit in the Etios race car and get a feel of the race through Hot Laps at the BIC, Gr. Noida. Curtains will draw on this year’s event with an energetic LIVE performance by one of India’s most popular playback-singers, Shaan to enthuse our customers post the EMR Trophy on 28th September at the BIC, Gr. Noida.
About Etios Motor Racing:
Continuing the Company’s global legacy of motorsports, the EMR Series is being supported by one of the most accomplished and acclaimed engineering companies in motorsport history – TRD (Toyota Racing Development), the corporate brand from the Toyota affiliate, Toyota Technocraft Co. Ltd. The EMR Series is based on a single-make racing championship platform. The EMR cars are FIA qualified with racing parts supplied by TRD, and their technical expertise will be utilized throughout the series.
Toyota is also working closely with Indian motorsport experts, Red Rooster Racing (International) Pvt., Ltd. based in Bangalore, with Leelakrishnan former racing and rallying champion at the helm. The Etios racing platform will help talented young racers develop their skills, and further train them to gain a competitive edge for their future in motorsports. They will be mentored by experts in the field, and will be given an opportunity to compete amongst the best in the country. This series will not only highlight the technological prowess of the manufacturer, but also the endurance levels of the Etios and the ‘fun to drive’ aspect of the vehicle.
Overview of TKM
| Company name | Toyota Kirloskar Motor Private Limited |
| Equity participation | TMC: 89%, Kirloskar Group: 11% |
| Number of employees | Approx. 6,400 + |
| Land area | Aprox. 432 acres (approx.1,700,000 m2) |
| Building area | 74,000 m2 |
| Total Installed Production capacity | Upto 3,10,000 units |
Overview of TKM 1st Plant:
| Established | October 1997 (start of production: December 1999) |
| Location | Bidadi |
| Products | Innova, Fortuner manufactured in India. Prado, Land Cruiser and Prius imported as CBUs. |
| Installed Production capacity | Upto 1,00,000 units |
Overview of TKM 2nd Plant:
| Start of Production | December 2010 |
| Location | On the site of Toyota Kirloskar Motor Private Limited, Bidadi |
| Products | Corolla Altis, Etios, Etios Liva, Etios Cross, Camry, Camry Hybrid |
| Installed Production capacity | Upto 2,10,000 units |
