Is Mr. Beast in a Super Bowl commercial? YouTube's biggest superstar hints at big surprise

The Super Bowl is one of the biggest sporting events in the world, watched by millions of people. This year, the Super Bowl is set to intertwine with one of YouTube's biggest stars. Mr. Beast, who has over 130 million subscribers on his very popular YouTube channel, tweeted that he will be in a Super Bowl commercial.

True to his word, Mr. Beast, whose real name is Jimmy Donaldson, did eventually appear in a Super Bowl commercial to highlight women in football.

Mr. Beast averages over 140 million views per post. One of his sponsors, Honey, is an online coupon company that is seen in all of his YouTube videos. Mr. Beast always links Honey's website to his videos. As a result, Honey has gotten over one billion views from Mr. Beast for a price of $3 million.

For perspective, a 30-second commercial for a Super Bowl will cost $7 million this year, which is more than double what Honey spent.

According to the COO of influencer marketing company NeoReach, Brian Sorel, YouTubers like Mr. Beast charge companies anywhere from $500K to $2 million to work with them. Yet, it is for continuing sponsorships as opposed to single social media posts.

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Does social media impact how companies advertise for the Super Bowl?

According to media analyst Kevin Huber, advertising for the big game has its advantages despite the advent of social media.

Huber said:

"When companies advertise through the game, they reach a broader audience than when sponsoring creators, whose audiences typically skew younger. Promoting products like cars, alcohol and financial services to young audiences who can’t use them isn’t the best use of advertising dollars."

Huber added:

"At the same time, younger audiences are more impressionable, he said, which can be advantageous to advertisers, because once a consumer’s habits are formed, they are difficult to change."

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If you use any of the above quotes, please credit Observer and H/T Sportskeeda.

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