PRIME partnership with UFC: Everything you need to know

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Official sports drink of the UFC

[{"selector":"#anim-46b27f60-9aa0-45aa-95d3-7b632be1f60c","keyframes":{"transform":["translate3d(0px, 120%, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"direction":"normal","duration":900,"easing":"cubic-bezier(0.23, 1, 0.32, 1)","fill":"both"}] [{"selector":"#anim-f9e2304b-caa5-4565-8234-481659f30441","keyframes":{"opacity":[0,1]},"delay":900,"direction":"normal","duration":600,"easing":"linear","fill":"both"}] [{"selector":"#anim-11b82dec-ae88-4d81-860a-13d6d139b2a7","keyframes":{"transform":["rotate(-90deg) rotate(-540deg) scale(0.1) rotate(90deg)","none"],"opacity":[0,1]},"delay":600,"duration":1000,"fill":"both","iterations":1}] [{"selector":"#anim-4dbb8461-ca65-4962-8c95-716c7671f281","keyframes":{"transform":["translate3d(0px, 120%, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"direction":"normal","duration":900,"easing":"cubic-bezier(0.23, 1, 0.32, 1)","fill":"both"}] [{"selector":"#anim-cbee19b9-8270-40b0-a2b2-4d293ffce3fa","keyframes":{"opacity":[0,1]},"delay":900,"direction":"normal","duration":600,"easing":"linear","fill":"both"}] [{"selector":"#anim-e9abe77c-856c-4dc5-bac3-e289bd8cc677","keyframes":{"transform":["translate3d(0px, 120%, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"direction":"normal","duration":900,"easing":"cubic-bezier(0.23, 1, 0.32, 1)","fill":"both"}] [{"selector":"#anim-750844e3-46ac-4892-a74c-ba7df50d4384","keyframes":{"opacity":[0,1]},"delay":900,"direction":"normal","duration":600,"easing":"linear","fill":"both"}] The UFC has partnered with Logan Paul and KSI's PRIME as it is now the promotion's official sports drink Image via: @ufc on Instagram

What is PRIME?

[{"selector":"#anim-10f61497-eb5e-438d-8dea-63df50a1c048","keyframes":{"transform":["translate3d(0px, 120%, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"direction":"normal","duration":900,"easing":"cubic-bezier(0.23, 1, 0.32, 1)","fill":"both"}] [{"selector":"#anim-8bebc9f9-2341-4999-8a68-6d82ffb79fd0","keyframes":{"opacity":[0,1]},"delay":900,"direction":"normal","duration":600,"easing":"linear","fill":"both"}] [{"selector":"#anim-6dae73f8-432f-43a1-80c6-cedfa784b80b","keyframes":{"transform":["rotate(-90deg) rotate(-540deg) scale(0.1) rotate(90deg)","none"],"opacity":[0,1]},"delay":600,"duration":1000,"fill":"both","iterations":1}] [{"selector":"#anim-785516d5-29fc-4f09-9b35-1c1fdeeacff1","keyframes":{"transform":["translate3d(0px, 120%, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"direction":"normal","duration":900,"easing":"cubic-bezier(0.23, 1, 0.32, 1)","fill":"both"}] [{"selector":"#anim-40776ce4-e459-4aad-8d2d-3f95aba5d10b","keyframes":{"opacity":[0,1]},"delay":900,"direction":"normal","duration":600,"easing":"linear","fill":"both"}] [{"selector":"#anim-b6762140-6dde-47f1-a763-6ffea7975c1a","keyframes":{"transform":["translate3d(0px, 120%, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"direction":"normal","duration":900,"easing":"cubic-bezier(0.23, 1, 0.32, 1)","fill":"both"}] [{"selector":"#anim-374de28a-8327-44b6-9fdd-44382b0ba176","keyframes":{"opacity":[0,1]},"delay":900,"direction":"normal","duration":600,"easing":"linear","fill":"both"}] PRIME is a line of sports drinks, drink mixes, and energy drinks developed and sold by Prime Hydration, LLC. It was launched by KSI and Logan Paul in 2022 Image via: @drinkprime on Instagram

PRIME takes over Bodyarmor

[{"selector":"#anim-d91b04e6-4477-4046-b53b-4c552e0b6c06","keyframes":{"transform":["translate3d(0px, 120%, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"direction":"normal","duration":900,"easing":"cubic-bezier(0.23, 1, 0.32, 1)","fill":"both"}] [{"selector":"#anim-decf6c8b-244c-478c-bbbb-d0a24182a673","keyframes":{"opacity":[0,1]},"delay":900,"direction":"normal","duration":600,"easing":"linear","fill":"both"}] [{"selector":"#anim-f70ad9c3-0916-4b12-85f6-91a7cbadeaf5","keyframes":{"transform":["rotate(-90deg) rotate(-540deg) scale(0.1) rotate(90deg)","none"],"opacity":[0,1]},"delay":600,"duration":1000,"fill":"both","iterations":1}] [{"selector":"#anim-ede2847f-b5fc-4e5b-9c70-629262cfc5ef","keyframes":{"transform":["translate3d(0px, 120%, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"direction":"normal","duration":900,"easing":"cubic-bezier(0.23, 1, 0.32, 1)","fill":"both"}] [{"selector":"#anim-54c48340-c06e-43c5-a325-2147e410d50f","keyframes":{"opacity":[0,1]},"delay":900,"direction":"normal","duration":600,"easing":"linear","fill":"both"}] [{"selector":"#anim-0f12469b-1e0e-45aa-bcf2-f7896738add1","keyframes":{"transform":["translate3d(0px, 120%, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"direction":"normal","duration":900,"easing":"cubic-bezier(0.23, 1, 0.32, 1)","fill":"both"}] [{"selector":"#anim-62b4d4a3-f8c3-44d8-bdbb-3bcdbd6d8949","keyframes":{"opacity":[0,1]},"delay":900,"direction":"normal","duration":600,"easing":"linear","fill":"both"}] The deal replaces the UFC's five-year contract with Coca-Cola Company's Bodyarmor sports drink, which has now expired. PRIME will appear on UFC broadcasts, including pay-per-views and Fight Night events on ESPN+. Image via: @drinkprime on Instagram

Re-branding

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Presenting partner

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Dana White's statement

[{"selector":"#anim-36b809be-4cbb-4c54-bd35-44c3c9e96eb3","keyframes":{"transform":["translate3d(0px, 120%, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"direction":"normal","duration":900,"easing":"cubic-bezier(0.23, 1, 0.32, 1)","fill":"both"}] [{"selector":"#anim-372a8279-bb6a-42d0-a573-bcaed84726d0","keyframes":{"opacity":[0,1]},"delay":900,"direction":"normal","duration":600,"easing":"linear","fill":"both"}] [{"selector":"#anim-d47b9fbc-8a3a-4d39-8046-27559a0e079e","keyframes":{"transform":["rotate(-90deg) rotate(-540deg) scale(0.1) rotate(90deg)","none"],"opacity":[0,1]},"delay":600,"duration":1000,"fill":"both","iterations":1}] [{"selector":"#anim-f15cbd95-3310-47eb-b6f7-46a56e1b10a2","keyframes":{"transform":["translate3d(0px, 120%, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"direction":"normal","duration":900,"easing":"cubic-bezier(0.23, 1, 0.32, 1)","fill":"both"}] [{"selector":"#anim-be437291-8c01-4038-8c0d-537f77976851","keyframes":{"opacity":[0,1]},"delay":900,"direction":"normal","duration":600,"easing":"linear","fill":"both"}] "We’re excited to name PRIME the Official Sports Drink of UFC and an official partner of the UFC Performance Institute. Logan and KSI have worked hard to build PRIME into the best-tasting, hottest sports drink on the market."

Logan Paul's statement

[{"selector":"#anim-58d3cb80-46f4-435e-8bd5-d0a13ec52603","keyframes":{"transform":["translate3d(0px, 120%, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"direction":"normal","duration":900,"easing":"cubic-bezier(0.23, 1, 0.32, 1)","fill":"both"}] [{"selector":"#anim-ace2643d-4da9-4dba-9360-fcd35376fb71","keyframes":{"opacity":[0,1]},"delay":900,"direction":"normal","duration":600,"easing":"linear","fill":"both"}] [{"selector":"#anim-f2e11000-b4f1-47ac-871a-de0cd0d3e201","keyframes":{"transform":["rotate(-90deg) rotate(-540deg) scale(0.1) rotate(90deg)","none"],"opacity":[0,1]},"delay":600,"duration":1000,"fill":"both","iterations":1}] [{"selector":"#anim-569f5a8d-159f-45d4-8bdf-f5fb822511cd","keyframes":{"transform":["translate3d(0px, 120%, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"direction":"normal","duration":900,"easing":"cubic-bezier(0.23, 1, 0.32, 1)","fill":"both"}] [{"selector":"#anim-a9acd48c-502b-4dd3-8a65-61a105940563","keyframes":{"opacity":[0,1]},"delay":900,"direction":"normal","duration":600,"easing":"linear","fill":"both"}] [{"selector":"#anim-505668eb-fcfc-49a5-9f41-493809d3d4f6","keyframes":{"transform":["translate3d(0px, 120%, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"direction":"normal","duration":900,"easing":"cubic-bezier(0.23, 1, 0.32, 1)","fill":"both"}] [{"selector":"#anim-46baa879-f4fa-4834-9b75-87c2ec115151","keyframes":{"opacity":[0,1]},"delay":900,"direction":"normal","duration":600,"easing":"linear","fill":"both"}] "This is the coolest thing of my life. I'm not kidding, probably top three accomplishments I've ever done. Prime, a drink that KSI and I created, is now the official sports drink of one of the biggest global fight organizations in the world." Image via: @loganpaul on Instagram

[{"selector":"#anim-7c80d6ae-690c-453c-b717-dc85a0da0672","keyframes":{"transform":["translate3d(0px, 120%, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"direction":"normal","duration":900,"easing":"cubic-bezier(0.23, 1, 0.32, 1)","fill":"both"}] [{"selector":"#anim-868cdf9f-4ba7-419b-89df-ed289edd16c0","keyframes":{"opacity":[0,1]},"delay":900,"direction":"normal","duration":600,"easing":"linear","fill":"both"}] [{"selector":"#anim-05aa1813-4c0c-437b-a816-e2b827006033","keyframes":{"transform":["rotate(-90deg) rotate(-540deg) scale(0.1) rotate(90deg)","none"],"opacity":[0,1]},"delay":600,"duration":1000,"fill":"both","iterations":1}] [{"selector":"#anim-3a5b1455-dbbf-4524-b0e9-9b8e2598b3e5","keyframes":{"transform":["translate3d(0px, 120%, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"direction":"normal","duration":900,"easing":"cubic-bezier(0.23, 1, 0.32, 1)","fill":"both"}] [{"selector":"#anim-b5267604-5eec-475b-b030-cc188fed5433","keyframes":{"opacity":[0,1]},"delay":900,"direction":"normal","duration":600,"easing":"linear","fill":"both"}] The hydration drinks company will also receive branding inside the event arena, although there were no specified financial terms. Image via: @loganpaul on Instagram

Get the latest UFC news, results, rankings, schedule, rumors and stats @Sportskeeda.

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