PRIME partnership with UFC: Everything you need to know

Image via: @drinkprime on Instagram

The UFC has partnered with Logan Paul and KSI's PRIME as it is now the promotion's official sports drink

Official sports drink of the UFC 

Image via: @ufc on Instagram

PRIME is a line of sports drinks, drink mixes, and energy drinks developed and sold by Prime Hydration, LLC. It was launched by KSI and Logan Paul in 2022

What is PRIME?

Image via: @drinkprime on Instagram

The deal replaces the UFC's five-year contract with Coca-Cola Company's Bodyarmor sports drink, which has now expired. PRIME will appear on UFC broadcasts, including pay-per-views and Fight Night events on ESPN+.

PRIME takes over Bodyarmor

Image via: @drinkprime on Instagram

The 'Red' and 'Blue' corners of the octagon have been renamed the 'Prime Hydration Recovery Zones,' and the newly implemented Cornerman Stool will also feature the 'Prime' logo.

Image via: @ufc on Twitter


Prime is the official partner of the UFC Performance Institute and the exclusive Presenting Sponsor for all pay-per-view weigh-ins. It will also be named the UFC Foundation's Presenting Partner.

Presenting partner 

Image via: @drinkprime on Instagram

"We’re excited to name PRIME the Official Sports Drink of UFC and an official partner of the UFC Performance Institute. Logan and KSI have worked hard to build PRIME into the best-tasting, hottest sports drink on the market."

Dana White's statement

"This is the coolest thing of my life. I'm not kidding, probably top three accomplishments I've ever done. Prime, a drink that KSI and I created, is now the official sports drink of one of the biggest global fight organizations in the world."

Logan Paul's statement

Image via: @loganpaul on Instagram

The hydration drinks company will also receive branding inside the event arena, although there were no specified financial terms.

Image via: @loganpaul on Instagram

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