Source - Instagram
Riley Hubatka is an American social media influencer, model, and content creator who is best known for being a TikTok sensation with over 8.6 million followers on the platform. She has garnered over 610 million likes as well. She is known for being fun, comedic, and fashionably relatable on TikTok, with most of her videos garnering millions of views. She is also known for beauty and comedic content posting memes and sketches that her audience enjoys. She has also featured her parents and her siblings in many of her videos.
As a model, Riley’s unique aesthetic stands out and she has already modeled for a few brands over the years including an upscale salon in Charlotte called Planet 21 Salon. Her popularity has seeped into other platforms as well, commanding over 2.2 million followers on Instagram, 131k subscribers on YouTube, and over 80k followers on Twitter.
Source - Instagram
Ever since her childhood days, Riley had a passion for acting. She became active on TikTok only in July 2019 and in a short time, she started posting regularly on the app. She was able to build a massive fan following within the months to come. In the past few years, her fanbase has seen an exponential increase in numbers, as they enjoy her beauty, lip-sync, and comedic content, which is relatable and produced in a short form factor.
She has a very high engagement rate on TikTok. Considering her last few posts, she averages more than 10% in her engagement rate. Hubatka has a lot of followers. At last count, she has 8.6 million on TikTok, 2.2 million on Instagram, and 131k on YouTube, which are really high numbers. She is also known to collaborate with other creators. On August 18, 2020, she posted a TikTok duet video featuring Kouvr Annon.
Although her content varies between platforms, there is a general style to her content, involving lip-syncing videos, life updates, and outfit inspiration clips on all 3 platforms. Her Instagram mostly showcases her daily life and modeling pictures, with several reshares from TikTok. Her YouTube is more Vlog-based and beauty content, where she shares her routines, make-up demonstrations, tutorials, and daily vlogs showing fans glimpses into her life, while also including reshares from her TikTok.
Source - Instagram
She has modeled for Planet 21 Salon, an upscale Salon in Charlotte, NC, Olive & June, Planet 21, PepperMayo, and several other top brands. Hubatka is represented by Digital Brand Architects, Talent Agent Manager. Hubatka revealed in an interview with Glamour, that she hasn’t let her popularity get the best of her saying, “I've been on social media for almost three years now, and still to this day, I don't think any different of myself. I feel so incredibly normal it's insane. But then I remember I have millions of followers across all those platforms.”
Hubatka launched a press-on nail collaboration with Olive & June. The collection features six different sets of nails, in designs inspired by her different moods. She told Glamour. “I have been obsessed with press-on nails for as long as I can remember. I specifically remember me being five or six and begging my mom to get me press-ons from Target. And she wouldn't let me. She was like, ‘No, you're too young, you don't need to have these fancy nails.’ But I've just always loved them.”
Source - Instagram
Hubatka’s net worth is courted to be an estimated $1 million. Most of Hubatka’s earnings come from her social media presence as a content creator, modeling, brand collaborations, and merchandise.
On TikTok, the creator could potentially earn upwards of an estimated $9k per post, excluding brand-sponsored deals. On Instagram, she could earn upwards of an estimated $8k for a brand-sponsored post. On YouTube, her average earnings are around the $1k mark per video, excluding brand-sponsored deals, for which she could charge upwards of $2k per video.
Riley has associated herself with several top brands over her influencing career including, Glamor, Olive & June, Planet 21, and PepperMayo, among a whole lot of others. We do not have the figures to justify how much she could earn from these sponsored collaborations, but we can assume that the figures are a majority of what she earns as a social media content creator.
Source - Instagram
Riley also sells merchandise on her website as well as other third-party websites, like Fanjoy, Dribble, Shopify, and MrBeastShop, among others that are catered to her fans. A popular limited collection line of Riley’s press-on nail collaboration with Olive & June, was sold out on introduction. We can speculate that Riley earns towards the 5-figure mark each year in sales.
Hubatka’s dominance on social media is very evident with over 8.6 million TikTok followers, while on Instagram she has over 2.2 million followers, and on Twitter and YouTube, she has 80k followers and 131k subscribers respectively.
Riley Hubatka was born on September 3, 2001, in Portland, Oregon, United States. Her father is Larry Hubatka and her mother is Kelly Hubatka. Both her parents have been featured in some of her videos where they reveal their funnier sides. She has three sisters named Audrey, Lucy, and Lily Hubatka. The family moved to Charlotte, North Carolina when she was around the age of three.
She had a great childhood with her family. Her parents and siblings have always supported her decisions and ensured that she followed her dream of pursuing a career in modeling. She claims that her current fame can be attributed mainly to the support of her parents and siblings.
Source - Instagram
Earlier in the year, Riley was linked to TikTok star Bryce Hall. The two shared videos with one another on TikTok and YouTube which led to speculation from fans who wondered if the two of them were dating. In a livestream this August, Bryce denied the rumors and said: “I’ll tell you right now, me and Riley are not dating.”
However, it is clear that Riley values her relationship with her family above anything else. In an interview with Cinesque, she explained: “It’s such a different type of bond than you’ll experience with anybody else, and I’m just very, very lucky to be able to have that. You don’t realize how lucky you are until you see somebody else who doesn’t have what you have.” Her current relationship status is unknown, hence we could assume that she is single.
Bryce Hall stop texting me: A popular TikTok video on Riley’s channel with over 7.4 million views.
Another popular TikTok video by Riley with over 4.3 million views.
One of Riley’s most engaging videos on TikTok.
A video simply titled “weird” with over 1 million views on Riley’s TikTok profile.
A popular dance video on Riley’s profile with over 3 million views.
Source - Instagram
A. Riley Hubatka is an American social media influencer, model, and content creator. She is most recognized for her TikTok account where she has over 8.6 million followers and has garnered over 610 million likes. Riley’s content revolves around her fun, comedic, and fashionably relatable personality on TikTok, and she is known for posting beauty and comedic content along with memes and sketches.
A. Riley Hubatka was born on September 3, 2001. She is presently 21 years old.
A. Riley Hubatka’s current relationship status is unknown.
A. Riley Hubatka is from Charlotte, North Carolina, United States.
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