3 WWE Superstars who never won a match on TV (and 3 who only won twice)

Whether they like it or not, WWE Superstars are often defined by the number of pre-determined wins and losses that they rack up throughout their careers.

Curt Hawkins, for example, will forever be known for his unprecedented losing streak, which lasted a total of 269 matches before he finally returned to winning ways with a pinfall victory over The Revival's Scott Dawson at WrestleMania 35.

Goldberg, meanwhile, won 173 matches in a row at the start of his WCW career before his undefeated record – and 174-day reign as World Heavyweight Champion – came to an end against Kevin Nash.

Having recently taken a look at Hawkins’ run as research for another article, it became apparent that a select few Superstars had recorded fewer victories than the former RAW Tag Team Champion, with some even failing to win any matches on WWE programming.

So, with that in mind, let's count down three lesser-known individuals who have never won a match on WWE television, plus three more established Superstars who were only able to win twice.

Disclaimer: RAW, SmackDown, PPVs, NXT, Main Event and Superstars count as ‘WWE television’ in this article. OVW and FCW do not.

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#6 Never won on WWE TV: Brad Maddox

WWE fans will probably remember Brad Maddox for his time as the General Manager of Monday Night RAW, or perhaps for his shenanigans as the crooked referee in the main event of Hell in a Cell 2012.

But did you know that the former OVW Heavyweight Champion had several stop-start pushes as an in-ring talent on WWE’s main roster?

Following his initial run on television in late 2012, Maddox competed against Superstars including Michael McGillicutty (now known as Curtis Axel) and Zack Ryder at live events throughout 2013 during his time as the RAW GM, but he was never able to have a prolonged run of matches on television.

According to wrestling stats database Pro Fight DB, his only victories came at a SmackDown taping in November 2013 (vs. El Local) and at a Main Event taping in April 2015 (vs. Ryder), but neither of those matches were shown as part of WWE’s broadcasts.

#5 Only won twice on WWE TV: Mordecai

In 2004, Kevin Fertig’s new character, Mordecai, picked up victories over Scotty 2 Hotty at Judgment Day and Hardcore Holly at The Great American Bash.

As Fertig recalled in a 2017 interview with Sports Illustrated, Vince McMahon loved the idea of the unique persona – an over-the-top religious zealot character – while he was even told by John Laurinaitis that the gimmick would “make him a million dollars”.

“I told Vince my idea of a religious zealot who was enraged by sin. I laid out my idea of long coats and a cross, almost Pope-ish, and even vignettes with a confessional where I punch through the confessional booth and choke out the sinner. Vince’s eyes blew up and he looked at me and said, ‘Holy s***.’”

WWE originally planned for Mordecai to build on his two victories and go on to face The Undertaker, who was also impressed by the character, the following year at WrestleMania 21.

Fertig then got into a fight at a bar, leading to a lawsuit, and the gimmick was suddenly dropped.

Two years later, Fertig went by the name Kevin Thorn when he reappeared in WWE as a member of the revamped ECW roster, but the Mordecai character never returned.

#4 Never won on WWE TV: Zeb Colter

Modern-day WWE fans will know Zeb Colter from his work alongside The Real Americans, Jack Swagger and Cesaro, between 2013-14, or from his short-lived alliance with Alberto Del Rio in late 2015.

Back in 1995-96, Colter went by the name of Uncle Zebekiah whilst managing The Blu Brothers and Justin “Hawk” Bradshaw (better known as JBL). Despite being retired, he competed in five matches under the Uncle Zebekiah name, losing on all five occasions.

Fast forward 17 years and, once again, Colter came out of retirement to participate in six WWE matches in April 2013.

This unusual run of matches came at a time when Swagger was involved in a rivalry with Del Rio over the World Heavyweight Championship after WrestleMania 29, and WWE decided to use the two Superstars’ managers – Colter and Ricardo Rodriguez – as in-ring talents following their ‘Mania encounter.

Needless to say, Colter failed to win any of the six matches, with his final defeat coming alongside Swagger against Del Rio & Rodriguez in a Triple Threat tag team match on SmackDown (also involving Big E & Dolph Ziggler).

#3 Only won twice on WWE TV: Sting

After decades of speculation, Sting finally stepped foot in a WWE ring for the first time at Survivor Series 2014 when he attacked Triple H and helped Team Cena defeat Team Authority, meaning Triple H and Stephanie McMahon were no longer in power.

The following year, Sting went on to face “The Game” in one of the featured matches at WrestleMania 31. Many people expected the WCW icon to pick up the victory but, thanks to the assistance of D-Generation X, the 14-time World Champion emerged with the win after hitting his opponent with a sledgehammer.

Later in the year, “The Vigilante” competed in the final match of his legendary career when he suffered serious injuries during his defeat in the main event of Clash of Champions against Seth Rollins.

Six days before that match, Sting defeated The Big Show via disqualification on an episode of RAW, while he teamed with John Cena on the same night to defeat Rollins and Big Show in a tag team match.

Those victories were meaningless compared to the PPV matches he competed in, but the record books still show that Sting won twice in WWE.

#2 Never won on WWE TV: Hiroko Suzuki

Japanese wrestler Kenzo Suzuki had a one-year run with WWE between 2004-05, during which time he won the Tag Team titles with Rene Dupree and faced high-profile names including John Cena, Booker T and Eddie Guerrero.

In late 2004, Suzuki and Dupree were involved in a Tag Team Championship rivalry with Rey Mysterio and Rob Van Dam. At the time, Suzuki’s wife – Hiroko Suzuki – accompanied the duo to the ring, so Mysterio and RVD evened up the numbers by bringing Torrie Wilson on board as an ally.

On a November 2004 episode of SmackDown, Hiroko teamed with her husband and Dupree in a losing effort against Mysterio, RVD and Wilson in a six-person tag team match, and she went on to feud with Wilson in the weeks that followed.

This led to a Kimono match between the two women on a special episode of SmackDown in February 2005, which took place in Japan. Hiroko was unable to pick up the win, meaning she failed to win either of her two matches as a WWE Superstar.

#1 Only won twice on WWE TV: James Storm

James Storm has mostly been associated with Impact Wrestling throughout his 22-year wrestling career, but it looked at one stage as though he could officially sign with WWE by becoming part of the NXT roster.

In October 2015, the former Impact World Heavyweight Champion made his debut on NXT, defeating Danny Burch, and he went on to pick up another victory over Adam Rose on an NXT episode which aired in December 2015.

At the time, it seemed certain that Storm would agree to join WWE. However, he chose to re-sign with Impact instead, meaning his short-lived stay in NXT ended with two victories and no defeats.

Speaking to Wrestling Inc. in 2017, Storm explained that he chose to decline WWE’s offer because they wanted him to work a lot of dates, which would have meant spending more time away from his family.

"A lot of people say it was money, but it wasn’t. It was a family thing. Hunter [Triple H] told me they’d run 100-125 shows over the next two years. My wife wanted to have another kid, but she had to do shots, and I had to be at home a lot more. It was a decision: do I go and live this crazy of wrestling in the WWE or do I stay home and help my wife have another child that she wants? I decided that my family was what is really important to me."

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