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Bray Wyatt revealed a new-look Universal Championship belt in the latest episode of Friday Night SmackDown. A day later, WWE released it on its shop for a whopping $6,499.99, which, according to Dave Meltzer, is an experiment by the company.
An experiment from WWE
As expected, a lot has been said about the price of the custom handcrafted belt. Dave Meltzer suggested that the company believes people will buy it regardless of the price and even if they don’t, it will serve as a lesson to them.
"If they believe that nobody’s willing to spend it they would not have priced it this high. This was definitely an experiment and if it sells well then there will be more things like that priced in a similar range and if it doesn’t sell well, then that will be a lesson as well. Crazy though." (H/T: NoDQ)
The reason for the belt’s high price is the fact that it was handcrafted and hand-painted by the renowned Tom Savini Studios. According to the product details listed on WWE’s website, the mask in the belt is "made of a latex skin and acrylic eyes that capture the intense stare of 'The Fiend' Bray Wyatt."
The belt will also have a Certificate of Authenticity hand-signed by Tom Savini and is guaranteed to be a unique collector’s item due to the sculpting process that ensures no two titles are the same.
Meanwhile, The Fiend Bray Wyatt made an appearance in a live event in Mexico City with the customized Championship belt.
Do you think the pricing is fine? Sound off your opinions in the comments section below!
