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Olajide Olayinka Williams Olatunji, popularly known as ‘KSI’ and “JJ”, is an English YouTuber, rapper, and boxer with an estimated net worth of $35 million as reported by Celebrity Net Worth.
KSI first made a name for himself as a gaming YouTuber who posted commentary videos of himself playing EA’s FIFA video game series. KSI registered to join YouTube in 2009 with his main KSI channel. He largely made a name for himself with his Road to Division I videos, a multiplayer game mode in the FIFA video game. Over the years, KSI diversified his gaming content to include vlogs and comedy-style videos which would often feature Deji, KSI’s younger brother, and his parents, whom he would try to prank.
KSI registered his second YouTube account, JJ Olatunji in 2011, and this channel is largely dedicated to videos like reaction videos and Lets Plays of horror games and Among Us. KSI registered his third YouTube account, KSIClips on March 21, 2021, and this channel is for short videos of all genres, which include reaction videos, his guest appearances on other shows, and also his YT Shorts.
As of 2023, KSI has over 42 million subscribers across all three of his YouTube channels. KSI was signed by Polaris, a subnetwork of Disney Digital Network’s predecessor Maker Studio, as reported by Tubefilter. Shortly after, he became one of the founding members of the YouTube collective Sidemen, which has four YouTube channels to its name-Sidemen, SidemenReacts, MoreSidemen, and SidemenShorts.
Aside from his very successful career as a YouTuber, KSI has recently grown to become one of the UK’s most known rappers. His debut album Dissimulation debuted at number two on the UK Albums Chart in 2020 and his second studio album, All Over The Place, debuted at number one the following year. Since he first released Keep Up in 2015, KSI has seen 14 of his songs reach The Top 40 on the UK Singles Chart, out of which five were in the Top 5 and seven ended up in the Top 10.
KSI published the book “KSI: I Am a Bellend” in 2015, which was subsequently renamed “I Am a Tool: How to Be a YouTube Kingpin and Dominate the Internet" for the U.S. market. KSI has also appeared in Laid in America, a British comedy film, and was the subject of the 2018 documentary, KSI: Can't Lose, which followed the build-up to KSI's first amateur boxing fight with Joe Weller, another prominent British YouTuber. Following this, he fought American YouTuber and social media celebrity, Logan Paul, once in an amateur fight and once in a professional bout.
KSI has been active in the boxing arena, with notable events including two boxing matches against YouTuber Logan Paul, one of which was a professional fight. He also participated in two exhibition fights on August 27, 2022, both of which he won by knockout. He also won another exhibition bout against FaZe Temperrr on January 14, 2023, in the first round. Although his fight with Joe Fournier on May 13, 2023, resulted in a no contest after an accidental elbow strike. The upcoming match of KSI is scheduled to take place against the renowned professional boxer Tommy Fury on the 14th of October 2023.
KSI earns a massive portion of his impressive $35 million net worth from his YouTube channels, his music career, business ventures, boxing fights as well as from endorsements and brand sponsorships. The Sunday Times estimate that he earned about $15 million in 2020 and over $16 million the following year alone.
Based on the 11.6 million views a month and around 388,000 views every day, Net Worth Spot estimates that KSI’s YouTube channel has an estimated net worth of about $2.8 million on its own. Based on the average amount of money YouTube channels earn per 1000 views that is $3-$7, KSI earns over $699,560 a year.
In 2017, Esquire reported KSI makes up to $300,000 from AdSense and earned about $94,000 for endorsing or sponsoring any products. Considering KSI’s career is still in its prime, these figures could be substantially higher in the present day.
Over his seven-year-long career as a rapper, KSI has released over 21 singles, two studio albums and four EPs. He has performed on three tours, namely the Jump Around Tour in 2016, The New Age Tour in 2019, and the All Over The Place Tour in 2021-22 as reported by PopScoop and NME. He held the launch party for his album All Over The Place on Roblox, and boasts over 5 million monthly listeners on Spotify. It is safe to assume that KSI’s music career helps him rake in a staggering amount of money every year.
KSI has appeared in over 11 TV shows, 12 Web Series, and three films, all of which would have paid him a hefty amount of money.
KSI and Logan Paul invested in a new energy drink company called Prime Hydration in January 2022. Being a founding member of the Sidemen collective, KSI owns a share in Sidemen’s restaurant chain Sides, their vodka XIX Vodka, and Sidemen clothing. KSI launched his own record label The Online Takeover in February 2021. Later that same year, he announced he was partnering with Wasserman Promotions to launch a boxing promotional company called Misfits Boxing as reported by Sports Pro.
Heavy reported in 2018 that KSI was the director of three UK companies with equity totaling up to $2.2 million. These are now believed to be the companies held by Sidemen Holdings Limited. KSI also has two mobile games called Boxtuber and KSI Unleashed available on both iOS and Android.
KSi's two fights with Logan Paul had a viewership of 2.25 million viewers out of which 1 million were watching via pay-per-view resulting in over $13 million generated in revenue. Both men netted around $2 million total before tax was deducted, as reported by Celebrity Net Worth. The second fight saw both the fighters get a total of $3 million each with a guaranteed minimum of $900,000.
In a 2020 interview with "Men's Health," KSI stated that he owns more than 10 homes in England. The combined worth of these properties adds up to more than £10 million. Apart from real estate, KSI has quite an impressive collection of cars which include a Lamborghini Aventador, ($500,000), a Rolls-Royce Wraith ($364,000), a Porsche Cayenne ($85,000), and a Porsche 718 Boxster ($63,000).
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