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Pepsi have won the title sponsorship rights of the IPL, after bidding an astounding Rs. 396.8 crores for the same.
Airtel were the only other bidders and the IPL will now be called the Pepsi IPL from next season onwards.
The rights are for the next five seasons, and the auction was held after DLF, the sponsors for the first five seasons, decided not to renew their contract.
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Edited by Staff Editor
