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Speedo today announced the launch of ‘Speedo Swim N Survive’ in Bangalore. Conceptualized specifically to train the semi-urban and rural youth across the state, the campaign is designed to convey basic lifesaving swim skills in order to build safer communities.
In a country that loses more than 1,00,000 people to drowning a year, the ‘Speedo Swim N Survive’ initiative will provide society a better understanding of the need to respect water and learning to survive under the unfortunate circumstances of drowning.
The ‘Speedo Swim N Survive’ launch at the JP Park Swimming Pool at Mathikere, Bangalore, commenced with a demonstration of basic life-saving skills performed by experts from Rashtriya Lifesaving Society, India (RLSSI), the activation partner to the program, providing an idea on the nature and objective of the campaign.
The demonstration with children from the neighbourhood communities consisted of different activities such as floating, sculling, recovery of an object from underwater and other basic lifesaving skills that will educated the participants on how to save their own and another’s life.
Guest of honour at the event was Manoj, a brave 13-year-old boy from Bangalore, whose heart warming tale of saving a woman from drowning last year was highlighted as he shared, in a candid conversation, his experience, while emphasizing on the importance of safety in water.
The ‘Speedo Swim N Survive’ campaign is an attempt by the leading international swimwear brand Speedo and is implemented in partnership with Rashtriya Life Saving Society (India), an NGO working towards the cause of saving lives in water. The program is designed and executed in order to promote swimming as a life-saving skill apart from the usual perception of it being a sport or hobby.
Speaking on the initiative, Ankur Sharma, Business Head, Speedo India, said: “Speedo internationally has always honed respect for water and shall continue to encourage individuals to do so at all levels of society. As an organization that plays an integral role in communities of water globally, we believe that basic lifesaving skills in water can act as a catalyst to societal change.”
“Learning basic swim skills and life saving techniques is the need of the hour in a country like India, where we lose an astonishing number of lives to the understated perils of water. Working with communities for the last fifteen years, we believe that while training children to adopt internationally acclaimed best practices to ensure water safety, we create an opportunity for them to build careers as lifeguards or swim coaches. We also work towards increasing community participation by providing them access to safe and hygienic facilities,” said Gurvinder Singh, CEO, Rashtriya Life Saving Society (India).
