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Badminton in India has grown manifold with the success of Saina Nehwal and the increasing support of corporates (Getty Images)
International chain Testa Rossa Caffe have announced their decision to support select badminton players as a way of encouraging and promoting the game better in the country, reports India Educationary.
The player’s selected by the organization will sport the Testa Rossa Caffe logo on the front of their jersey. In addition to that, Testa Rossa will also provide an added level of support by providing the players all forms of sporting gear that they would require, in order to further their career.
The following badminton players will be on the roll-call of Hyderabad-based Testa Rossa Caffe – Mr. N.V.S. Vijetha , Mr. M. Arjun and Mr. Prashanth Reddy. Each of these players are said to have shown a consistent level of performance and a great attitude towards the sport in general. The long-term view from Test Rossa is that these players with the right amount of support and guidance will flourish and take the sport further in a country where badminton has seen a huge rise in popularity over the last couple of years.
Mr. P Arjun Reddy, Director R.A.M. Gourmet Pvt. Ltd, said “It’s our endevour to look for new and exciting opportunities to sponsor Indian sports. In keeping with this spirit, we are supporting 3 upcoming Badminton players from the state. These players depict determination, commitment, team spirit and a professional approach which is a true reflection of Testa Rossa’s values and belief system as well. We are very excited to support Badminton by sponsoring these players and we are sure that our relationship will grow stronger over the years”
Along with Testa Rossa, Apollo Health City have also come forward to vouch their hand of support for the sport.
Mr. Hylton Lipkin Head of Operations of The Life Center -Apollo Health City , said “ Apollo life Studio is very happy to co-sponsor the Badminton players for their fitness and strength needs, we have fully equipped fitness Centers with highly trained experts, that will be happy to help these athletes reach their goals, we too have a Sports Rehabilitation center (Life Center), where we can help these athletes on a Physiological, Nutritional and Physiological level. One of our key concepts is to help people reach their goals, so we hope we can help them grow and obtain the goals they are looking for. We too are proud to help promote the Sport of Badminton, in Hyderabad and India.”
The chosen players all thanked Testa Rossa for their support and hoped that other corporates would similarly come forward to support the game. They also put forward a request to the organization and the government to try and improve the available infrastructure in order to provide a more conducive environment for budding players
They were of the opinion that badminton as a sport, apart from competitive events, was also a good fitness bug for the general public and hoped to bring added glory to the nation with the increased level of support received from organizations such as Testa Rossa and Apollo Health City.
