NBA’s Raja Bell to visit India

NEW YORK – National Basketball Association (NBA) player Raja Bell, of the Utah Jazz, will travel to India from July 12 to 17 to participate in a series of basketball events in Delhi to help grow basketball and the popularity of the NBA. Bell will be the 20th NBA/WNBA player or legend to travel to India to conduct basketball events since 2008.

Among his activities in India, Bell will attend the Jr. NBA/Jr. WNBA National Skills Challenge Finals, train with India’s Senior Men’s National Basketball Team; conduct clinics for Mahindra NBA Challenge participants, the largest community league in India and interact with the league’s growing fan base in the market.

Bell, undrafted out of college, became a key starter on the Phoenix Suns team that advanced to the Western Conference Finals in 2005-06 where he shared the backcourt with two-time NBA Most Valuable Player Steve Nash. In 2006-07, Bell was voted to the NBA All-Defensive First Team and shared the NBA lead in three-pointers made with 205.

“As an international NBA player, I love what the NBA is doing in India to grow the game and I am looking forward to visiting the country for the first time,” said Bell. “During my trip I will have the privilege of working with aspiring basketball players and hope one day to see an NBA player from India.”

“Raja made his mark in the NBA through perseverance, strong defense and a team-first mentality that provides a great example to Indian youth that if you work hard you can achieve your goals,” said Heidi Ueberroth, NBA President, International. “We are thrilled at the response we have received in India thus far and bringing over NBA players helps inspire young fans and is a great way to teach the game.”

On July 14, Bell will attend the Jr. NBA/Jr. WNBA National Skills Challenge Finals at Thyagaraj Stadium. The school-based program, launched in collaboration with HP in May, has taught basketball to approximately 10,000 students and 800 coaches in five Indian cities. The top 10 players from each city (top 5 boys and top 5 girls) earned a trip to Delhi to compete in the National Finals. One boy and one girl will be crowned National Champion and win a trip to NBA All-Star 2013 in Houston, Texas.

Bell will also conduct an NBA Cares clinic at Thyagaraj Stadium on July 14 in conjunction with Love in Action — a Delhi-based NGO which uses the sport of basketball to provide life-skills education to children from slums in East Delhi. Forty children will participate in the clinic.

On July 15, Bell will host a clinic for select Mahindra NBA Challenge participants at DPS Vasant Kunj and on July 16 and 17 he will train with India’s Senior Men’s and U18 Men’s National Basketball Teams at the IG Stadium in Delhi.

The NBA, which opened its first office in Mumbai this past October, has hosted more than 450 basketball development events in India since 2008 as part of the league’s effort to grow basketball. This past season fans in India were able to watch a record six live games per week and the league offered its widest assortment of NBA merchandise in 200 adidas stores across the country. The NBA has marketing partnerships in India with adidas, Coca-Cola, HP, Mahindra, Nike, Reebok, and Spalding.

About the NBA

The NBA is a global sports and media business that features three professional sports leagues: the National Basketball Association, the Women’s National Basketball Association, and the NBA Development League. The league has established a major international presence, with offices in 15 markets worldwide, games and programming in 215 countries and territories in 47 languages, and NBA merchandise for sale in more than 125,000 stores in 100 countries on six continents. Current NBA rosters feature 78 international players from 39 countries and territories. The NBA’s digital assets include NBA TV, which is available in nearly 60 million U.S. homes, and NBA.com, which averages more than 35 million page views per day, more than half of which originate from outside of North America. The NBA is the No. 1 professional sports league on social media, with more than 240 million fans and followers globally across all league, team, and player platforms. Through NBA Cares, the league and its teams and players have donated more than $190 million to charity, completed more than 1.9 million hours of hands-on community service, and created more than 700 places where kids and families can live, learn, or play.

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