Reliance and NBA announce third edition of its junior program in India

A visual from the session at Mothers International School this morning

In what was an engaging session here at Mothers International School in the capital, Reliance Foundation and the National Basketball Association (NBA) announced today that the Reliance Foundation Jr. NBA program, a comprehensive youth basketball initiative that applies the values of basketball to positively impact the lives of Indian boys and girls,expects to engage more than 1.5 million boys and girls and 2,700 physical education instructors and coaches in 2015-16. The itnierary tipped off with “Train The Trainers” regime today.

Returning for the third consecutive year, it aims to nearly double its number of participating cities this year, expanding from eight to 14. The program will take place in Ludhiana, Chandigarh, Jalandhar, Chennai, Delhi, Kochi, Kottayam, Kolkata, Mumbai, Ahmedabad, Bangalore, Jaipur, Lucknow and Hyderabad and will run from September 2015 to March 2016.

“We are delighted that the Reliance Foundation Jr. NBA program is expanding to more cities and reaching more children,” said an insider here. “This program has used the sport of basketball to greatly impact the lives of Indian children. We are grateful to the NBA for sharing their world-class expertise and resources, and to the schools, coaches and physical education instructors who continue to support this initiative.”

“The Reliance Foundation Jr. NBA program continues our goal of providing Indian youth with a platform to stay active and learn the values of basketball, including leadership, teamwork, and healthy living,” said NBA India Vice President & Managing Director Yannick Colaco. “On the heels of Sim Bhullar becoming the first player of Indian descent to play in the NBA and Satnam Singh becoming the first Indian-born player to be drafted into the NBA, children in India are as excited as ever about trying the game, and the growth of our program will ensure we get basketballs in the hands of even more boys and girls across the country.”

The program, which remains free for participants, will include a train the trainer initiative for local coaches, in-school basketball clinics, elite training camps and finals in each city featuring 3-on-3 and 5-on-5 competitions. NBA International Basketball Operations staff will be based in each of the cities for three months to oversee the program. Each participating school will receive essential equipment to encourage and facilitate participation among its students, including an India-specific coaching guide with curricula for in-school and after-school programs, basketballs, cones, and a Reliance Foundation Jr. NBA poster.In addition, each participating city will host three youth oriented basketball festivals featuring mini hoops for kids aged 6-10.