adidas have launched a new football boot called the ‘adizero f50 Messi’. And their new commercial shows Lionel Messi dribbling through the streets of Barcelona in the dead of the night.
So what, you say? There’s a catch! It’s not actually Lionel Messi.
Instead, they have projected a video of him on the city’s buildings in various neighbourhoods, be it life size or the size of a three storey building. Using a moving vehicle, the projection makes its way through the streets of Barcelona before sunrise.
A very creative way of publicizing a boot and a definite must watch!
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