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IEG recently released their report on sports sponsorships in USA and all over the world, and the following were key highlights of the report:
1. PEPSICO remain the highest sports sponsorship spenders in USA
2. Pepsi are followed by Coca Cola and Nike
3. Nike are the highest sponsorship spenders in the world
4. Nike are followed by Adidas and Coca Cola
5. Eight out of the 10 big spenders in USA are in the top 10 spenders in the world
Below is an infographic that represents the report released by IEG.
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