Project Nanhi Kali and WATConsult join hands to launch #PowerlessQueen Chess campaign on Women's Day
- Since its launch, the innovative campaign has already gone viral on social media.
In the game of Chess, the 'Queen' is the most powerful piece on the board. Although it has less value, the Queen has mobility (the crucial barometer of power in the game) which makes it the most valuable piece in the game. Without the Queen, it becomes very difficult to win a game.
Similarly, in the game of life as well, the society fails if it leaves its 'Queens' helpless and feeble. In an attempt to shed light on the same, Project Nanhi Kali joined hands with WATConsult, the digital and social media agency from Dentsu Aegis Network India, to launch the #PowerlessQueen initiative on this Women's Day.
A digital version of the game of Chess has been created to spread awareness about the long-neglected issue but with a twist in it. In the game, the first player's 'Queen' has been designed in such a way that is 'powerless', as in, one cannot move it at all. The second player's 'Queen', though, has all her powers. The objective of this is to make the first player realise how difficult it is to win a game with the ‘Powerless Queen’.
Sheetal Mehta, Trustee and Executive Director, Project Nanhi Kali and K. C. Mahindra Education Trust, said, "We are happy to partner with WATConsult for this innovative campaign, the Powerless Queen. We support campaigns that give out a message about the importance of ensuring equality for women and it is a win-win situation given our objective is to educate and empower girls."
The campaign, which was launched by star Chess player Tania Sachdev, reached out to more than 3.6 million people, within 24 hours of its launch. Till now, Nanhi Kali has received donations to fund 40,000 hours of girl education.
Since its launch, the innovative campaign has already gone viral on social media with several renowned personalities and Chess players, including Viswanathan Anand, taking up the challenge. You can take the challenge here.Published 13 Mar 2018, 17:08 IST