House vs NCAA settlement: SEC commissioner Greg Sankey sends clear message to all power conference members

Following the landmark House vs NCAA settlement on Friday, SEC commissioner Greg Sankey has urged all power conference members to take responsibility for a ruling that is set to reshape the future of college athletics. Sankey addressed the ruling of the House vs NCAA settlement in a firm message directed at leaders across the collegiate sports landscape.

Sports reporter Chris Vannini posted Sankey’s comments on X, where the commissioner highlighted the importance of unity and cooperation moving forward.

"This decision brings us to a point of having the opportunity for stability and fairness in a new system, replacing what has been a chaotic number of months in a fully unregulated environment, replacing that with transparent, enforceable rules," Sankey said.

"It's incumbent upon everyone (presidents, ADs, head coaches, assistant coaches, staff, commissioners) to make the terms of this settlement work."

Chris Vannini

@ChrisVannini

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Greg Sankey in prepared remarks: "This decision brings us to a point of having the opportunity for stability and fairness in a new system, replacing what has been a chaotic number of months in a fully unregulated environment, replacing that with transparent, enforceable rules."

Sankey: "It's incumbent upon everyone (presidents, ADs, head coaches, assistant coaches, staff, commissioners) to make the terms of this settlement work."

The House vs NCAA settlement is expected to lead to a revenue-sharing model with student-athletes and it comes after years of legal challenges and growing calls for fairness in college sports.

The case, originally filed by former Arizona State swimmer Grant House, accused the NCAA of violating antitrust laws by restricting athletes from profiting off their name, image, and likeness (NIL).

After intense negotiations, the settlement was agreed upon, signaling the start of a new era where schools would directly compensate athletes for their contributions.

The settlement will likely have long-term financial impacts on major programs, particularly within power conferences like the SEC, Big Ten, ACC and Big 12. Schools are expected to contribute significant revenue to athlete compensation funds, changing how athletic departments are structured and managed.

The coming months will determine how effectively college athletics adapt to this monumental shift.

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Colleges granted flexibility on revenue sharing after landmark House vs NCAA settlement

Following the House vs NCAA settlement ruling, colleges will have the discretion to decide how they share revenue with athletes.

Colleges are allowed to allocate up to $20.5 million per year for athlete payments across all sports. While the NCAA will provide a framework, the specifics will be handled by each institution.

There are already reports that some conferences are looking to reach an agreement on uniform percentages for each program.