$3.1 million QB Sam Leavitt joins Jeremiah Smith's NIL club after signing new deal with $30 billion fashion giant

Arizona State quarterback Sam Leavitt added to his $3.1 million NIL valuation on Thursday by signing with sportswear giant Adidas.

This adds another top player to Adidas', which has a $30 billion market cap (according to Reuters), roster of talent who signed deals over the last two years.

The deal allows Leavitt to wear the same gear as Ohio State's Jeremiah Smith, Nebraska's Dylan Raiola and the Atlanta Falcons' Michael Penix Jr.

On3 ranked Leavitt ninth on its list of athletes with the highestt NIL valuation in the country. His recent deal with Powerade also added to his marketable status.

Leavitt is heading into the 2025 season after an unexpected 2024 campaign with the Sun Devils. Arizona State was not projected to win the Big 12, and the team was last in the conference poll to begin the season.

However, Leavitt, along with running back Cam Skattebo, who is now with the New York Giants, led the Sun Devils' charge. He threw for 2,885 yards and 24 touchdowns as Arizona State won the conference. They also almost defeated the Texas Longhorns in the Peach Bowl.

There are high expectations on Leavitt this year, and if he succeeds, expect more high profit deals for him in the future.

Is Sam Leavitt a Heisman Trophy contender?

Sam Leavitt's performances last season caught the attention of many fans and analysts. Entering this season, some consider him a Heisman Trophy contender and could become the first winner from the school. Is this a realistic possibility?

Texas Longhorns quarterback Arch Manning is the favorite to win the Heisman Trophy. He has +600 odds, according to BetMGM.

Leavitt is 10th on the bookies' list with +2000 odds. He is tied with Penn State's Drew Allar and Georgia's Gunner Stockton.

As the season progresses, these odds are expected to change and frontrunners will emerge. If Leavitt will have a strong season, he could find himself in contention for the award come November.

About the author

Ben Tredinnick is a journalist who covers college football and college basketball at Sportskeeda who is currently studying for a masters in Data Science. His degree in Psychology has helped him gain an in-depth understanding of the minds of coaches.

Ben has been involved in sports writing since 2022 and covered the NFL previously. His strengths include providing in-depth profiles of athletes and coaches, with a particular focus on development, and looking at which teams could be in the hunt for today's college stars.

Ben enjoys following college sports more than the NBA or NFL because there is more variation in terms of playstyles. The tournaments are often more competitive than the major leagues, and due to the constant turnover of players, there are rarely any "superteams" in college sports.

He prioritizes research, looks at multiple sources and publications to make sure he gets the full picture of the story before writing. He tries not to write from a one-sided perspective to allow the reader to be able to make their mind up on their own.

A Texas Longhorns fan, as well as a massive New York Giants fan, some of his favorite college players of all time are Arch Manning, Tim Tebow and Reggie Bush.

When he is not working, Ben enjoys watching films (especially Godzilla) and spending time with his cat.

Know More

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Edited by Victor Ramon Galvez