Report suggests Jordan Hudson's appearance in Bill Belichick's Super Bowl commercial was "forced"

The negative press surrounding Jordan Hudson, the 24-year-old girlfriend of North Carolina coach and NFL legend Bill Belichick, continued on Saturday, with another incident being reported on how she again got herself included in one of Bill's media clips.

This clip in question is Bill Belichick's appearance in a Dunkin' commercial from the Super Bowl earlier this year. In it, Jordan and Bill are seen together.

However, this appears not to have been the original plan for the advert. According to reports from the New York Post,

"forced her way in… but Bill saw it as a way for her to get paid...People said they’ve never seen anything like it.”

Hudson did not have any speaking lines in the commercial, but just her mere presence is enough to make people wonder how much influence she has over the veteran coach. This is a question that fans have been thinking about ever since she interrupted Bill to prevent him from answering a question about their relationship in a CBS interview last weekend.

According to analysts, Hudson allegedly believes herself to be Belichick's PR Manager, Booker, and generally has power over their media appearances. This is backed up by a quote from Pablo Torre, a former ESPN reporter. He said this after the commercial aired in February,

“[Hudson is] the person who you need to go through to book Bill Belichick for a Super Bowl commercial or for the other commitments he has as a multi-platform personality. She’s the gateway. So in this case...Jordan happened to then use that power to be in the commercial as well.”

Events like this only add to the concerns that North Carolina fans may be having as to who is running their program.

Peter King on Bill Belichick and Jordan Hudson

Former NFL analyst Peter King, someone who has followed Bill Belichick's entire career, has given his take on the situation with Jordan Hudson.

“Bill’s got to get a hold of himself here. He’s got to get a hold of this situation. This is embarrassing. It’s totally embarrassing for a guy who’s as great at his job as he is.”

To King, what Belichick is doing is not only embarrassing, it's potentially ruining his legacy. For years, the NFL coaching legend was a name that was associated with success and having things done in a specific way.

Peter King thinks that Belichick needs to take control of the Jordan Hudson situation and steer the media back to talking about Bill Belichick, the football coach, rather than his girlfriend.

About the author

Ben Tredinnick is a journalist who covers college football and college basketball at Sportskeeda who is currently studying for a masters in Data Science. His degree in Psychology has helped him gain an in-depth understanding of the minds of coaches.

Ben has been involved in sports writing since 2022 and covered the NFL previously. His strengths include providing in-depth profiles of athletes and coaches, with a particular focus on development, and looking at which teams could be in the hunt for today's college stars.

Ben enjoys following college sports more than the NBA or NFL because there is more variation in terms of playstyles. The tournaments are often more competitive than the major leagues, and due to the constant turnover of players, there are rarely any "superteams" in college sports.

He prioritizes research, looks at multiple sources and publications to make sure he gets the full picture of the story before writing. He tries not to write from a one-sided perspective to allow the reader to be able to make their mind up on their own.

A Texas Longhorns fan, as well as a massive New York Giants fan, some of his favorite college players of all time are Arch Manning, Tim Tebow and Reggie Bush.

When he is not working, Ben enjoys watching films (especially Godzilla) and spending time with his cat.

Know More

Who's NEXT on the HOT SEAT? Check out the 7 teams that desperately need a coaching change

Edited by Alvin Amansec