WATCH: Steve Sarkisian's Texas flaunt luxury cars from $19.7B company to entice new recruits

NCAA Football: University of Texas Spring Game
NCAA Football: University of Texas Spring Game

Steve Sarkisian and the Texas Longhorns found a unique and creative way to attract players during official recruiting visits in Austin.

With the NIL rules and regulation changes, players are now allowed to make money off their name, image and likeness. And the Longhorns are using this change to show students the potential of personal branding with the Longhorns.

In a video going viral on social media, we see several models of $19.7 billion worth luxury car brand Lamborghini parked outside the athletic facility of the Longhorns.

Steve Sarkisian is using this tactic to welcome the first group of recruits on their official visit to the program. We also hear Kendrick Lamar's 'Not Like Us' playing in the background of the video.

Sarkisian and his team are hosting a couple of players from the 2025 recruiting class between June 7 to 9. Among these recruits is defensive lineman Josiah Sharma.

The 6-foot-4 320 lbs player from Northern California is someone that Sarkisian would love to have on his team in the long run to strengthen his defense.

Sharma was initially committed to the Washington Huskies. But when Kalen DeBoer left to become the head coach of the Alabama Crimson Tide, he de-committed from the program and was back in the recruiting cycle.

Fans react to Steve Sarkisian and the Longhorns rolling out Lamborghinis to entice recruits

Fans took to the comment section to share their opinion of the program's unique style of welcoming recruits during the official visit weekend.

One fan wrote that this tactic might not be the road to success that the Longhorns are hoping for.

"Perhaps too far. This is not success. This is embarrassing."

Another fan predicted how far Sarkisian and the Longhorns will go during the 2024 season.

"All this spending to go 9-3 this season."

This fan questioned whether such showmanship is a good thing for the future.

"Come a long way generally implies 'good'. Is this a good thing?"

Another fan found this technique to be hilariously brilliant.

"Hilarious idea. It's brilliant."

This fan had a different perspective on the whole situation.

"Really teaching the kids how to budget their future earnings. I mean I get it but I can see some parents scoffing at this."

One fan believed that such tactics might not spark the interest of players that Steve Sarkisian is actually looking for.

"I feel like that would attract the type of player you don't really want on your team."

Sarkisian and the Longhorns will begin a new journey as members of the SEC this upcoming season. It will be interesting if he can lead them to the playoffs like the last campaign.

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