“Nike fumbled the bag”: Fans react to Travis Hunter signing landmark deal with Adidas 

Travis Hunter, one of the projected top picks of the NFL 2025 draft, has signed a deal with Adidas. The Heisman finalist will be wearing the three stripes alongside Miami quarterback Cam Ward and three-time Superbowl MVP and Kansas City Chiefs QB Patrick Mahomes, among others.

Fans poked fun at Nike for failing to sign Hunter. Colorado is sponsored by Nike and Buffaloes coach Deion Sanders used to sport the Swoosh during his NFL days.

"Nike fumbled the bag!" a fan wrote.

"How can nike possibly fumble the future biggest star in the NFL," another fan said.

Some fans congratulated Adidas while others made witty remarks about the person who signed him.

"Whoever landed Travis at Adidas deserves a raise and a promotion!!!" a fan said.

"guess adidas just made sure the future of football is in good hands… and great shoes," a fan commented.

"Congrats to the 3 stripes team," one fan tweeted.

"Well I was gone cop a tech fleece…but this adidas track suit gone hit!!!" a fan said.

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"Working with Adidas is a special opportunity"- Two-way star Travis Hunter after signing with Adidas

NCAA Football: Oklahoma State at Colorado - Source: Imagn

Travis Hunter finished the regular season with 14 touchdowns, breaking the single-season record for a Colorado wide receiver. After signing two-way star, Aaron Seabron, Adidas general manager of U.S. sports and creation center Portland, talked about his excitement to have Hunter.

"As part of our continued investment in the next generation of athletes, we’re proud to partner with someone whose passion for sport and drive to create impact on and off the field mirrors our own," Seabron said in a statement.

"Travis is undeniably one of the most dynamic athletes in any sport, and we’re excited to collaborate with him and celebrate all that he accomplishes as he transitions into the next phase of what promises to be a long and successful career."

Hunter discussed what it means to him to be part of the Adidas family.

"Working with Adidas is a special opportunity for me and something that I’m really excited about as I look ahead to what’s next," Hunter said. "The partners they currently have are top tier with some of the best young guys like me. I’m pumped to join the three stripes as we continue pushing the boundaries of the sport we all love.”

If Hunter wins the Heisman Trophy on Saturday, this deal could end up even more rewarding for Adidas.