Arjun Tendulkar's day out with Danielle Wyatt, Flintoff turns singer and more - Cricket News Today, August 7, 2018

Flintoff turns singer for ICC World Cup 2019

Flintoff in the commentary box

It's still some time away, but the World Cup 2019 already seems to be catching up with fans. Inviting fans for the carnival in England, former all-rounder Andrew Flintoff is featuring in a new video, singing Imagine Dragons’ ‘On Top of the World’ through the streets of London.

The @cricketworldcup carnival is coming to England & Wales, and @flintoff11's on top of the world! 🎉 SOUND ON! 🔊 pic.twitter.com/sq4NKkZU2w

— Cricket World Cup (@cricketworldcup) August 7, 2018

Matt Campbell, its executive creative director, said: “The challenge in the brief was to sell cricket as more than just the game on the field. It’s the whole colourful experience, the national costumes, fancy dress, musical instruments in the crowd and the infectious passion, particularly of South Asian supporters, that create a unique atmosphere and experience that British sport’s fans will love.”

“This is something we are uniquely able to create in multi-cultural Britain," he said. "Seeing Freddie sing and dance is not what you would expect from cricket, and that’s the point – we hope to show cricket in a new light and engage new fans", said Adrian Wells, marketing director of the World Cup.