Mobile phone virtual network company, Lycamobile have purchased Trinidad and Tobago franchise, Red Steel, of the Limacol Caribbean Premier League T20.
The US$ 1.1 billion mobile network operator, which has headquarters in 15 countries across the globe acquired ownership of the Caribbean Premier League team including proprietary rights over admission, sponsorship and advertising in the team home ground, Queen’s Park Oval in Port of Spain, Trinidad.
Subaskaran Allirajah, the group chairman of Lycamobile told SportsPro: “Lycamobile has a strong heritage in cricket as the sport captivates and unites many of our communities. We are incredibly excited to join the Trinidad & Tobago Red Steel team from the very beginning of their journey and look forward to growing with them through the series of prosperous and victorious tournaments to come.”
“We think that the Trinidad and Tobago Red Steel franchise, indeed the League itself, is a good fit for Lycamobile because both parties embrace the values of hard work, tenacity in achieving its goals and delivering a quality product of the highest standard,” added Caribbean Premier League chief executive Damien O’Donohoe. “We trust that this partnership will be the catalyst for Lycamobile to establish its brand in the region, and expand operations into a very profitable market.”
Following in the footsteps of its highly successful predecessor – the Indian Premier League, the Caribbean Premier League will be an annual Twenty20 cricket tournament starting from today and will be held in the picturesque islands of the West Indies.
Ajmal Khan, chairman of Verus International, the prime partner of the LCPLT20 exclaimed that the “response from the corporate sector” to the league had been “fantastic”.Published 30 Jul 2013, 13:48 IST